Corporate TV at Vitacress: Internal Communication in Production Units

Vitacress has strengthened its internal communication strategy by implementing a Corporate TV system distributed across multiple production units, bringing operational and administrative teams closer together.

With screens installed in high-traffic and communal areas such as canteens, receptions and social areas, the brand ensures continuous, visually appealing information broadcast that is properly tailored to the company's daily routine.

Challenge: Unifying communication across multiple facilities

In an industrial agri-food structure like Vitacress, the dispersion of teams across different production infrastructures poses ongoing challenges to the effectiveness of internal communication.

The central challenge was to create a direct, dynamic and centralised channel that allowed relevant information to be shared with all employees, including those on the production lines without regular access to institutional email.

The solution needed to meet several operational requirements:

• Centralisation of communication between multiple operational units
• Sharing internal information and service notices in an agile way
• Promotion of support services, such as physiotherapy appointments and occupational health
• Welcoming new employees and integrating them into teams
• Presentation of new products and portfolio news to the teams
• Centralised and simplified management under the responsibility of the IT department

The Solution: A network of screens centrally managed by the IT department

To address these needs, Vitacress invested in implementing several LCD screens strategically located across its facilities, covering key spaces such as the canteen, reception and social areas.

Content broadcasting and management are ensured by World VDS software, a robust platform that allows messages to be scheduled, updated and broadcast quickly and efficiently.

All the dynamisation and technical management of the ecosystem are handled by the company's IT department, which ensures high operational autonomy, fast data updates and seamless integration with internal information systems.

As a result, the screens have become the focal point for broadcasting notices about physiotherapy appointments, welcome messages for new team members, new product launches and institutional highlights.

Results: Greater proximity and team engagement

The introduction of the screen network transformed the communication flow at Vitacress, creating a more informed and participatory working environment.

• Agile communication in high-footfall areas
• Accessible information for operational teams without constant email access
• Effective integration with welcome messages and product presentations
• Simplified dynamisation managed efficiently by the IT team

The result is an aligned internal communication structure where technology directly serves employee cohesion and well-being on a daily basis.

Key Benefits for Vitacress

• More close and transparent internal communication
• Comprehensive reach in social areas, canteens and receptions
• Simplified broadcast of physiotherapy schedules and well-being initiatives
• Enhancement of human capital with the welcoming of new employees
• Team alignment with the launch of new products and innovations
• Centralised and intuitive management through World VDS
• Platform with high scalability capabilities for new screens

Communication Content

Vitacress's broadcast grid was structured to meet both daily informational needs and organisational culture and engagement objectives.

Among the content commonly shared on the screens are notices and bookings for physiotherapy appointments, welcome greetings for new workers, news about product launches on the market and general corporate information.

In receptions, the solution also makes it possible to project a modern and innovative institutional image to partners, suppliers and visitors.

Future: Scalable communication to support growth

With the Corporate TV infrastructure based on World VDS, Vitacress has a platform ready to evolve in the future. The flexibility of the system allows new screens to be integrated or thematic channels to be created according to the dynamics of the different industrial units.

About Vitacress

Vitacress is a leading company in the agri-food sector, specialising in the production and commercialisation of ready-to-eat salads, herbs and fresh vegetables, standing out for its innovation, quality and commitment to sustainability.

Conclusion: Technological innovation at the service of internal communication

The Vitacress case reflects the positive impact of Corporate TV when integrated into the operational routine of an industrial organisation.

Thanks to the World VDS platform and direct management by the IT department, the company managed to transform screens into active contact points, strengthening internal culture and the engagement of all its teams.

Frequently Asked Questions

Why implement Corporate TV in industrial units?

Corporate TV ensures that all operational teams, even without a computerised workstation, receive essential information about the company in communal areas.

What type of content can be shared on Vitacress screens?

• General corporate information and notices
• Notices and timetables for physiotherapy appointments
• Welcome messages for new employees
• New product launches and portfolio innovations
• Institutional and welcoming content in receptions

Who is responsible for managing the system?

The system is centrally managed and dynamised by the company's IT department through the World VDS platform.

TL;DR

• Vitacress implemented a corporate channel system across its production units
• The solution aims to boost internal communication and bring teams closer together in key areas
• LCD screens are located in the canteen, reception and social areas
• Content includes general information, physiotherapy appointments, employee onboarding and new products
• Platform dynamisation and management are handled by the IT department
• The solution is supported by World VDS software for centralised and effective management