Nova SBE strengthens innovation with LED displays

The Nova SBE elevated its AI X-LAB, a room dedicated to experimentation in AI, technological innovation and human-AI interactions, with a high-impact storefront and LED display solution. The objective: to create the most modern and innovative environment on campus, one that “breathes innovation” in every corner, attracting and engaging students on a daily basis.

Static or traditional messages were no longer enough in a cutting-edge space. With the Digital Storefronts and Digital Signage solutions from Amplitude Net, the room came to life: impactful exterior visibility and immersive content indoors, promoting dynamism, modernity and a truly technological experience.

Challenge: Attract and inspire students in a technological innovation space

Located on the Carcavelos campus, the AI X-LAB (part of the Digital Data Design Institute) is an experimentation hub where students, researchers and partners explore human-AI interactions, prototyping and innovative projects.

The challenge was to transform a room into a visible and experiential beacon of innovation, with solutions for:

• Exterior storefront to capture the attention of passers-by and Interior for immersive content on ongoing projects
• Students as the main target audience, who need to feel the pulse of technology and creativity

The Solution: Turnkey LED Digital Storefronts for maximum visibility and immersion

Nova SBE opted for a professional digital storefronts solution with high-performance LED screens, with dimensions exceeding 10 m² for both the semi-outdoor exterior and Interior solutions.

In the semi-outdoor exterior case, high-brightness P4 LED panels (~2000 nits) were used, perfect for visibility even in natural light, attracting those circulating around the campus, and indoors P1.25 LED panels (600 nits) were used for more immersive content, project videos, AI demonstrations and dynamic information.

The implementation included a complete delivery: equipment, installation and centralised management software, ensuring ease of updating and alignment with Nova SBE’s innovative identity.

The room dedicated to AI and innovation needed to reflect exactly that: cutting-edge technology, an immersive experience and constant dynamism. The LEDs transformed the space into an environment that inspires students every day.

Results: Greater engagement, modernity and impact on students’ daily lives

The LED displays immediately brought more vitality to the AI X-LAB:

• Exterior attraction - The LED storefront captures attention and invites students to enter and discover projects
• Interior immersion - Videos, demonstrations and real-time updates on AI initiatives make the space lively and interactive
• Dynamism - Rapid content updates reinforce the feeling of constant innovation

In a leading institution such as Nova SBE, this infrastructure aligns perfectly with the commitment to train leaders prepared for the future of technology.

Key Benefits for Nova SBE

• Impactful visibility on the storefront with high brightness against natural light
• Immersive interior experience with dynamic multimedia content
• Centralised and agile content management for ongoing projects
• Modernity and dynamism that inspire students daily
• Scalability - Already with expansion (new interior LED) for greater impact
• Strategic alignment with the innovation mission of the Digital Data Design Institute
• High engagement with the main target audience: the students
• An environment that “breathes innovation” throughout the space

The Communication Content

On the exterior storefront, the content draws attention with impactful images, teasers of AI projects, events and invitations to enter the AI X-LAB. Indoors, immersive videos, interactive demonstrations, experimental results and updates on partnerships highlight the work being developed, making the room a living hub of knowledge and creativity.

This approach transforms a walk across campus into an opportunity for technological discovery and inspiration.

Future: Continuing to lead in educational innovation

With this infrastructure, Nova SBE strengthens the AI X-LAB as a reference in technological experimentation. New content, integrations with student projects and events promise to further raise engagement and position the space as the epicentre of innovation on the Carcavelos campus.

About Nova SBE

The Nova School of Business and Economics is one of Europe’s leading business schools, based on the modern Carcavelos campus. With a strong focus on innovation, data, AI and sustainability, it prepares global leaders through applied research and partnerships of excellence, such as the Digital Data Design Institute.

Conclusion: Visible and experiential innovation

The Nova SBE case demonstrates how LED Digital Storefronts and Digital Signage solutions can transform an academic space into a truly innovative environment. More than screens, they created a dynamic link between technology, students and the future of AI.

Frequently Asked Questions

Why use LED displays in a university?

LED displays make it possible to communicate events, projects, videos and institutional information dynamically, making them an ideal solution for spaces dedicated to innovation and education.

Why was a Semi-Outdoor LED display used?

Because the display is installed in the digital storefront and requires higher brightness to ensure excellent visibility of the content.

What content can be displayed?

• Events
• Institutional information
• Videos
• Project content

Can the content be updated remotely?

Yes. Content can be updated remotely through Amplitude Net's content management platform.

What is the difference between P1.25 and P4?

The "P" (pixel pitch) indicates the distance, in millimetres, between the pixels of an LED display. The smaller this value, the higher the pixel density, the greater the resolution and the better the image quality when viewed at close range. A P1.25 display is ideal for indoor environments where people are only a few metres from the screen, allowing small text and highly detailed images to be displayed. A P4 display has a lower pixel density but is better suited to digital storefronts or semi-outdoor and outdoor applications, where the viewing distance is greater and the cost per square metre is significantly lower. The choice depends primarily on the viewing distance and the intended application.

TL;DR

• Nova School of Business & Economics (Nova SBE), in Carcavelos, chose Amplitude Net to implement an LED display solution at the AI X-LAB
• Nova SBE installed professional LED solutions covering more than 10 m²: high-brightness semi-outdoor displays for the digital storefront and high-resolution indoor displays for immersive content and dynamic information
• The digital storefront display communicates AI X-LAB events and information to people passing outside
• The indoor display presents videos and content from different projects, helping to create a more dynamic environment
• The solution was designed to strengthen communication around innovation, technology and artificial intelligence for students