Launched in 2015, the CTT's Corporate TV and Digital Signage channel soon became the project in Portugal due to the high number of locations and screens existing in the organization.
The recognition of the quality of the Channel appeared in its very first year, through the awarding of a honorable mention within the Corporate Television area in the M&P's annual Communication Awards (Media & Advertising),
The implementation of the project by Amplitude Net, was carried out in a record time of 40 days with the use of your Digital Signage software and Corporate Television - World VDS -Amplitude Net is also responsible for several other services that complement your softwareof which stand out:
- Management and Monitoring of the entire Channel
- Filming and content production
- Equipment Maintenance
- Logistics Processing Centers
- Internal channel
In total there are more than 500 TVs and LED panels that give life to the project, being the main communication elements of the various channels presented below.
Internal Corporate TV Channel
Issue present in the headquarters building that is divided into 4 headings:
- More News: Promotion of internal news.
- More Life: Space where partnerships are highlighted and good practice advice is presented
- More Eco: Heading dedicated to Sustainability and Ecology
- More Culture: Information on culture, sports and internal CTT events
Using some key characteristics of the World VDS softwaresubtitles and oracles (blocks that identify who is speaking) are added to the videos presented on the Channel, without being directly embedded in the original video, which allows for a rapid production and modification of the videos presented in each heading.
In addition to the presentation of the canteen day menus to employees, the emission still uses key packs from the World VDS software such as, information on Weather, Stock Exchange and Transit.
Digital Signage Stores Channel
Issue present in CTT stores, key points of this issue are the presentation of:
- CTT Products and Services
- Product Cross-Selling
- Tickets on sale for Shows
- Products from CTT's partners
A interconnection with Queuing System is also part of the issue, thus allowing CTT to communicate very effectively on the screens as the clients are permanently looking at the mode screens while waiting for the moment when their ticket is called to be answered.
Digital Signage Bank Channel
This channel is essentially aimed at promoting the information on the Bank's productssuch as information on the advantages associated with the Cards or their Credits.
The Boavista Bank in Porto, placed on its exterior an innovative LED screen SAMSUNG, the 1st of its kind in Portugal. The 24-hour screen contains advanced features such as adapting its brightness to your surrounding light.
Logistics Processing Centers Channel
This channel is associated with approximately 40 screens in the Lisbon, Coimbra and Maia logistics centres, and the broadcast is focused on the presentation of the flows of the distribution routes on every door of the warehouse.
For the preparation of this channel, there was direct integration of the Corporate TVwith the internal logistics system for transport routes, using WebServices.
A graphic reformulation of the channel's image was recently concluded, based on the new graphic concepts introduced by CTT.
Testimonials about the Corporate TV project
"Since 2015, Amplitude Net has been our supplier for corporate television. The experience has been very positive, as the platform used has allowed this communication channel to evolve through the development of new contents and formats. Therefore, CTT's Corporate TV has gained growing notoriety and importance among the internal public, which is in line with our strategic goals. For us, a company that follows the evolution of times and has innovation as a fundamental value, it is very important to have suppliers that are up to our challenges and share our vision".
Elsa Duarte - Internal Communication and Content
"Amplitude Net has been a key partner in CTT's Internal Communication. CTT's Corporate TV is a project that allowed our company to win awards in the internal communication area, both nationally and internationally. The relationship with the Amplitude Net team could not be better. This team helps us on a daily basis to communicate with employees and challenges us to innovate both in form and content. In fact, the Amplitude Net team is an extension of CTT's internal communication team.
Adriana Eugénio - Internal Communication and Content