Lupo opens its first store in Portugal with Digital Signage displays and in-store radio
Lupo, a major Brazilian reference in the textile industry for underwear, socks and sportswear, has opened its first Lupo Sport branded sportswear store in Portugal, located at Arrábida Shopping in Vila Nova de Gaia.
Through its Brazilian partner StoreTV, the World VDS system is already in use in more than 500 Lupo stores, managing both in-store radio broadcasting and digital signage displayed on the screens and videowalls.
This expansion into Portugal, managing the TV and radio communications in Lupo Sport stores, is a natural step in the digital transformation the Brazilian giant has been undertaking, reinforcing its trust in the management provided by its partner StoreTV.
About Lupo
With over 100 years of history, the company offers around 12,000 items in its portfolio and encompasses four brands: Lupo, Lupo Sport, Trifil, and Scala. Together, they produce over 145 million garments per year, covering a wide range of segments and styles.
In Brazil, Lupo has over 30,000 points of sale and more than 800 stores, including franchises and exclusive stores. It is a benchmark in innovation, comfort and quality, and exports to over 30 countries. Its mission is to make everyday life easier for customers and consumers, offering extremely high-quality and comfortable products. Their collections are designed for the whole family, with men’s, women’s and children’s models.
The company has two main headquarters: one in the city of Araraquara and another in the countryside of São Paulo state, occupying a total area of 130,000 square metres and employing around 7,000 people.
As part of its franchising solutions, Lupo offers 5 types of stores, each with different investment levels, design concepts, and minimum size requirements. All of them include the initial stock, architectural project, lighting, furniture, signage and store setup kit.
About the Digital Signage and Radio Project
The hardware used in the stores consists of 65'' TCL consumer TVs and Raspberry Pi players, thus offering a quality solution at a reduced cost.
Given the capacity of the Digital Signage World VDS software, which allows the same player to manage both the screen display and the audio broadcast in the stores simultaneously, the solution becomes even more powerful. As if that weren’t enough, the same Raspberry Pi player is also capable of managing broadcasts on videowalls composed of 2 connected screens.
The TV broadcasts managed by StoreTV focus on presenting videos and images of the new seasonal collections and the ongoing promotions that Lupo has.
For audio creation, they also use one of our apps, which allows generating Voice Spots through Artificial Intelligence (AI).
The radio channel aims to tailor the sound environment to the audience according to the time of day and day of the week, reinforcing the space's identity while making both employees and customers more satisfied, increasing their willingness to purchase and boosting sales.