About the Digital Signage and Radio Project
The hardware used in the stores consists of 65'' TCL consumer TVs and Raspberry Pi players, thus offering a quality solution at a reduced cost.
Given the capacity of the Digital Signage World VDS software, which allows the same player to manage both the screen display and the audio broadcast in the stores simultaneously, the solution becomes even more powerful. As if that weren’t enough, the same Raspberry Pi player is also capable of managing broadcasts on videowalls composed of 2 connected screens.
The TV broadcasts managed by StoreTV focus on presenting videos and images of the new seasonal collections and the ongoing promotions that Lupo has.
For audio creation, they also use one of our apps, which allows generating Voice Spots through Artificial Intelligence (AI).
The radio channel aims to tailor the sound environment to the audience according to the time of day and day of the week, reinforcing the space's identity while making both employees and customers more satisfied, increasing their willingness to purchase and boosting sales.