Website Creation

At the e-commerce level this solution has several differentiating components, with several modules that ensure a high ROI (Return on Investment) and excellent customer loyalty. Such features can be found in the ud121 e-commerce product.

In addition to e-commerce sites this platform is effective for the creation of WebSites of various types and sizes, such as:

• Institutional WebSites or Portals

• Corporate Intranets or Extranets

• Web TV sites supplemented with access to video files

• Reservation WebSites or Online Stores

• Real estate oriented solutions

• Community portals centralized in iteration of the members

• Proprietary Social Networks (for more information see ud121 Social product)

• Custom-architected ERPs (Enterprise Resource Planning) (for more information see the ud121 e-Business product)

Large Enterprises as well as SMEs and Institutions have adopted for this solution for the creation of your WebSite.

Some examples of customers are:

• EDP (Energias de Portugal S.A.) - Portugal´s largest industrial group and one of Europe´s largest energy companies

• Roland - World leader in the production and distribution of electronic musical instruments

• PIE Group - Leader in catering solutions through its WinREST Software

• Goody - Leader in video game and consumer technology magazines

• Editorial Presença - One of the leading book publishers in Portugal

• Bulhosa Livreiros & Livraria Leitura Bookstore - National reference bookstores belonging to Civilização Group

• Ecofilms - Largest distributor and representative of video games in Portugal

• Porto City Hall (Web TV Portal of the Autarchy) Detailed information about the WebSites can be obtained in the Clients & Projects section.

This powerful and flexible platform, has as a great competitive advantage compared to other solutions on the market, the ability to provide companies to easily carry out differentiated communications with each of its users / customers, giving rise to as many different sites as there are users of the same site.

On each click, the system has the possibility to automatically readjust its contents to each user, according to:

• Yours site behavior (contents, categories of contents you have viewed, ...);

• Yours profile data (location, age, sex, ...);

• Yours preferences (favorite content types indicated, if you want to receive newsletter, ...);

• Yours activity history (days since last login, value or number of purchases made, whether you have already bought a certain product of a certain genre, ...).

Through the powerful CRM system platform the logic associated to the contents (products, news, campaigns, ...) to be presented in each zone of the website, can be easily refined through BackOffice, in order to make personalisation increasingly effective and valuable maximising the advantages of the One-to-One Marketing.

The processes involved in creating a website can vary greatly according to the nature and complexity of the project.

In a simplified way the essential steps involved are:

• Meeting to survey the needs and objectives of the project

• Development of the Information Architecture of the Site

• Web Design Presentation for the key pages of the site

• Integrations with proprietary systems (if needed)

• Website programming and development

• Usability tests with real users

• Training for site managers to have total autonomy in editing the existing information

During the development of the Website project will always be taken into account

• The significant increase of the brand´s presence on the Internet

• The optimization of the navigation process (and eventual sale) online

• Customer loyalty to the site

Design of websites is performed tailored to the needs of the Companies It is subject to constant evaluation in order to guarantee an excellent result and in accordance with the defined expectations.

In order for the site to have a intuitive user navigation the graphical component takes into account the latest universal navigation rules (and usability standards) on the Web, resulting from several years of research on how users navigate the Web (either consciously or unconsciously).

All design is subject to testing and evaluation with ordinary users in order to detect possible misinterpretations and errors that prevent poor access/collection of information.

If you want to eliminate design costs, you can choose to acquire graphic templates (among several hundred examples) associated with your business model, from which Amplitude Net will make the necessary adjustments, to ensure that all features of the site are present in the most intuitive way possible.

The developments of the sites are carried out through use of SEO techniques (Search Engine Optimization) that allow for a effective increase in the ranking of the site in search engines with a special focus on Google, which as a rule is responsible for more than 60% of accesses to WebSites.

Complementarily is made a training to site managers, which are transmitted the best practices to be performed in the texts to be placed on the site in order to enhance the reputation of the same in search engines.

The construction and development of the sites is carried out following the W3C standard standards so that they can be accessed by any person or technology, regardless of the hardware and software used as an example:

• Device: PC, Mobile phone, PDA, iPhone, iPad

• Browser: Internet Explorer, FireFox, Chrome

• Operating System: Windows, Linux, Mac OS X (Apple)