Understanding the Costs of Digital Menu Boards

In the ever-evolving restaurant industry, digital menu boards have become a key tool for businesses looking to enhance customer experience, streamline operations, and stand out in a competitive landscape. However, before making the leap to digital signage, one crucial question looms large: How much do digital menu boards cost? Let's explore the factors that influence the costs associated with digital menu boards and gain a deeper understanding of what to expect in terms of expenses.

Factors Influencing Digital Menu Board Costs

The cost of digital menu boards can vary significantly based on several key factors:

1. Screen Size and Quantity

The size and number of screens you need will have a direct impact on costs. Larger screens or multiple displays in different areas of your establishment will naturally require a larger investment.

2. Display Quality

The quality of the displays you choose plays a significant role in cost. High-definition displays with vibrant colors and sharp resolution will generally be more expensive than basic models.

3. Content Creation

Creating compelling and dynamic content for your digital menu boards is essential. If you plan to design your content in-house, you'll need to factor in the cost of graphic designers and content management software. Alternatively, you can opt for content management services, which may have associated subscription costs.

4. Mounting and Installation

Proper installation is crucial to the effectiveness of your digital menu boards. Costs for professional installation services can vary, depending on the complexity of your setup.

5. Maintenance and Support

Ongoing maintenance and technical support are essential to ensure your digital menu boards run smoothly. Maintenance costs may include software updates, troubleshooting, and hardware repairs.

Real-World Cost Scenarios

To provide a clearer picture, let's consider a couple of real-world scenarios:

Scenario 1: Small Cafe

A small cafe with a single digital menu board, featuring basic content and a 32-inch display, may incur costs of approximately £1,000 to £2,000, including installation and initial content setup. Ongoing monthly costs for content updates and maintenance could range from £50 to £100.

Scenario 2: Fast-Food Chain

A larger fast-food chain with multiple locations, larger screens, and more complex content requirements could see costs ranging from £10,000 to £20,000 per location, including professional installation and content development. Monthly costs for content updates and technical support may range from £300 to £500 per location.

It's essential to note that these are rough estimates, and the actual costs can vary based on location, suppliers, and specific business needs.


The cost of digital menu boards is a significant consideration for businesses in the hospitality industry. While the initial investment may seem substantial, the benefits of improved customer engagement, flexibility in content updates, and operational efficiency can make digital menu boards a worthwhile expense. By understanding the factors influencing costs and assessing your unique requirements, you can make an informed decision that aligns with your business goals and budget.