When choosing a Digital Signage solution, it's important to consider the needs of your entire staff. After all, what makes a display attractive to your marketing team differs greatly from what makes it valuable to your IT department.
In this blog, we'll show you the top 5 questions your marketing team should be asking to ensure your digital signage solution is right for their customer engagement efforts.
What questions should your marketing team be asking?
Digital signage solutions are not universal tools. Some are better equipped to handle the wants and needs of your marketing team when it comes to creating, distributing and displaying relevant content. The answers to these 5 questions are essential to being able to develop an effective marketing strategy.
Is the software easy to use?
You don't need to be tech savvy to be able to use a digital signage solution. The right software will be easy to use, allowing every member of your marketing team to easily navigate their dashboard. similarly, its features such as content creation, content management and content library should be agile and intuitive. the content should be easily distributed across the number of screens your business has. Branding is also important here. no marketer worth their salt will put bland and ready-made models on their company's screens.
If the digital signage provider doesn't have the answers your business needs, their solution may not be right for you.
How quickly can we update or change content?
Nothing is worse than outdated and inaccurate content on heavily visited screens. An agile digital signage solution will allow your marketing team to update, edit or completely change content with a single click. This will help your business to avoid disappointing customers and staff with signs advertising recent sales or advertising Christmas-themed items in the middle of summer.
Where is our content hosted?
Additionally, a cloud-based solution is necessary for the continued success of your marketing team. Especially for organizations with multiple locations, the ability to access all brand content from any device is essential for effective and efficient marketing campaigns. This feature not only enables consistent content delivery, but also keeps your business secure.
Do you have experience in our sector?
Many digital signage providers offer pre-made templates based on the most common digital signage content choices from various industries. If your salesperson has never worked with a company like yours before, it's likely that your marketing team will be working overtime to create the content you need from scratch. Plus, having experience in your company's industry means their team likely has an idea of what works well for a similar audience.
What kind of support do you offer?
Even the most technologically advanced marketing team member and the sleekest, most modern digital signage solution can have moments of error. It is important for your team to decide from the beginning what kind of support they can expect from your vendor. Is there a resource available 24/7 to help you with content emergencies? Will your staff be trained before installing the system? If the vendor has no policies regarding these issues, it is likely that your team will be in a difficult situation if something goes wrong.
Get the most out of your digital signage for your marketing team
These are just a few examples of questions that your marketing team may find useful to ask your digital signage providers. However, with the right solution, your marketing team will be able to easily showcase their content with care. No matter how many screens your business has, your important information and messages can be easily shared, updated quickly and impact your target audience.
However, if your digital signage solution doesn't meet these standards, it may be time to make a change. Schedule a demo with Amplitude Net today to see how our intuitive and comprehensive digital signage solution can work seamlessly with your marketing department.