Primor communicates more agilely with Corporate TV

Primor, a leading name in the Portuguese agri-food and cured meats industry, has taken a decisive step to strengthen its internal communication by implementing a corporate tv network at its industrial unit.

By introducing centrally managed screens, the company has successfully bridged the gap between operational and administrative teams, ensuring that essential organisational messages reach all employees in an agile, dynamic and transparent way.

Challenge: Standardising communication and reaching the shop floor

In a large-scale industrial unit like Primor's, the dispersion of teams poses constant challenges for Human Resources and Internal Communication dynamics.

While office employees access email and digital working tools on a daily basis, shop floor professionals focused on the production line do not have direct and frequent access to these information platforms. This asymmetry created a barrier in sharing corporate information.

The Human Resources team identified an urgent need to democratise access to information by adopting a visually attractive communication medium located in the places where all employees naturally circulate or take their rest breaks.

The internal communication channel had to enable:

• Standardising the message between manufacturing sectors and offices
• Increasing employee engagement by celebrating birthdays and milestone moments
• Disseminating operational notices and alerts quickly and effectively
• Sharing company news, events and achievements in real time
• Welcoming visitors and partners in the reception area
• Centralising content management within the Human Resources team

The Solution: Corporate TV Channel for comprehensive visibility

To address these challenges, Primor invested in the implementation of a corporate tv channel powered by World VDS software.

The solution involved installing several professional screens in key areas of the industrial facility, namely the reception, canteen and common break areas, ensuring total coverage of daily people flows.

Under the direct management of the Human Resources department, World VDS software makes it possible to schedule and update content in just a few clicks, adapting the broadcast throughout the day and according to the context of visits or internal needs.

Key features supporting the solution include:

• Centralised and remote management: HR can create, edit and publish messages without relying on complex technical processes
• Contextual messaging: The ability to program specific content for welcoming external entities at reception
• Dynamic grid: Automatic alternation between institutional notices, commemorative dates, events and day-to-day information

Results: Better informed and integrated employees

The introduction of the corporate TV system substantially transformed Primor's internal communication ecosystem.

• End of the information gap: Shop floor staff gained real-time access to the same information and news shared with administrative personnel
• Greater sense of belonging: Public celebration of birthdays and sharing of internal events add value to human capital and foster organisational culture
• Efficiency in transmitting notices: Important alerts and operational changes are communicated immediately on screens in rest areas and the canteen
• Modern institutional image: Personalised reception greetings project a professional and innovative image to clients and suppliers

The result is a more cohesive organisational culture where information flows without barriers across the entire manufacturing and corporate structure.

Key Benefits for Primor

• Inclusive and democratic communication reaching 100% of employees
• Appreciation of the shop floor through direct access to news and company life
• Simple and autonomous management by the Human Resources department
• Agility in publishing notices, urgent communications and visitor welcomes
• Increased motivation with highlights given to birthdays and team initiatives
• Platform managed by World VDS software, ensuring reliability and high visual impact

Internal Communication Content

The broadcast grid developed for Primor combines informative, operational and recreational aspects, maximising employee interest during their breaks.

Commonly broadcast content includes:

• Operational notices and internal alerts: Safety information, schedule changes or procedures
• Recognition and celebration: Employee birthdays and welcomes for new team members
• Events and initiatives: Promotion of internal actions, training sessions and festive company moments
• Institutional communication: Results, new products and brand presence in the agri-food market
• Visitor welcomes: Personalised welcome messages on reception screens

Future: A continually evolving communication network

With the corporate TV infrastructure consolidated, Primor maintains a flexible tool prepared to keep pace with new internal communication challenges.

The ease with which the system integrates new formats and screens ensures the company will continue to innovate in how it connects with its employee community.

About Primor

Primor is a benchmark in the Portuguese agri-food industry, specialising in the production and commercialisation of high-quality cured meats and sausages.

With a constant commitment to innovation, food safety and process excellence, the company continually invests in developing its teams and modernising its infrastructure.

Conclusion: Proximity and efficiency in the agri-food industry

Primor's case perfectly illustrates how corporate tv solutions are fundamental allies in the processing industry.

Through World VDS software, the company turned its internal communication into a dynamic and inclusive asset, strengthening connections across all sectors and ensuring Primor's culture is experienced daily by the entire team.

Frequently Asked Questions

Why did Primor adopt a corporate TV network?

Corporate TV eliminated the communication barrier between office teams and the shop floor, ensuring company messages reach all employees fairly and effectively.

What type of content is broadcast on the screens?

• Company notices and alerts
• Visitor welcomes at reception
• Employee birthdays and internal events
• Human Resources information
• Brand news and milestones in the agri-food sector

Who is responsible for content management?

Channel management is handled by the Human Resources team, which uses World VDS software to update and schedule broadcasts simply and remotely.

Where were the screens positioned?

Screens are installed in high-traffic and high-occupancy zones, namely reception, the canteen and common rest areas of the industrial unit.

TL;DR

• Primor implemented a corporate TV channel across its industrial facilities
• The main objective was to standardise internal communication and bring the shop floor closer to the offices
• Screens are positioned in strategic locations such as the canteen, reception and common areas
• Channel management is centralised in the Human Resources department
• Broadcasts include operational notices, birthdays, events and visitor welcome messages
• The project uses World VDS broadcasting software
• The initiative strengthened organisational culture and the sense of belonging for the entire team