What are the advantages of using displays in non-conventional formats?

Non-conventional formats enhance brand visibility and increase visual impact. They allow better use of available space in challenging environments, create immersive experiences associated with innovation, differentiate marketing campaigns from competitors using traditional formats, and improve message recall, as unusual shapes attract attention and stimulate curiosity.

What are the benefits for marketing and digital signage campaigns?

Non-conventional displays enable more effective campaigns by delivering greater visibility and engagement, as original formats attract more attention. They offer creative flexibility for animated or dynamic content adapted to the shape of the display, support integration in spaces with constraints or distinctive architectural structures, and contribute to a better ROI, as more impactful and memorable campaigns increase interaction rates and can reinforce sales or brand awareness.

Non-conventional formats are ideal for shopping centres, such as columns, escalators or façades with curved or modular displays; events and trade fairs, including stages, stands or artistic installations requiring strong visual impact; transport and mobility environments, such as metro stations or airports where space demands adapted formats; retail and flagship stores, in shop windows and highlight areas; and corporate spaces, such as receptions and auditoriums with digital signage supporting branding and internal communication.

Non-Conventional LED Panels at the Quadrante Global Office

Q: What is a non-conventional LED panel?

A non-conventional LED panel is a display whose proportion, curvature or geometry deviates from traditional rectangular formats. It may feature circular, curved, hexagonal or modular shapes, enabling unique and customised visual solutions. These displays adapt to columns, façades or spaces with physical constraints, creating visual experiences that immediately capture attention.

Column with LED panels with digital signage

Impactful Visual Transformation

At Amplitude Net, we believe that corporate communication should be as innovative and dynamic as the companies we serve. Our most recent project with Quadrante Global – a leading global consultancy in Engineering, Architecture, Environment and Sustainability, with more than 1,300 employees and an international presence – is living proof of this vision.

At the Quadrante Global office in Lisbon (Alfrapark, Alfragide), we transformed a simple concrete column into a living and engaging architectural element by fully cladding it with high-resolution LED panels.

Who is Quadrante Global?

Quadrante Global is one of the leading Portuguese consultancies in the integrated engineering sector, with over 25 years of experience and a team of more than 1,300 employees spread across several continents. Specialising in complex infrastructure projects, sustainable buildings, environmental management and urban planning, the company stands out for its innovative approach and its commitment to technical excellence and socio-environmental responsibility. With a consolidated international presence, Quadrante Global takes part in landmark projects that shape the future of cities and communities.

Innovation in Non-Standard Formats

The white matte lacquered metal structure, with practical front access via magnetic fixings, adapts perfectly to the column, creating a seamless integration within the corporate space. The pillar features two visible faces with different sizes.

This atypical configuration highlights the true strength of our World VDS software: the unique ability to manage content in non-standard formats, regardless of the shape, size or complexity of the installation. While conventional solutions impose limitations, World VDS offers total freedom of creation and remote management, ensuring a smooth and impactful visual experience.

And what content is displayed on the LED column?

Content designed to inform, engage and attract

The LED screens display institutional and strategic content from Quadrante Global, including:

Ongoing projects and areas of intervention
Services provided by the group
Marketing campaigns to drive subscription and community growth on social media

The objective is clear: to capture the attention of employees, visitors and partners, reinforcing brand awareness and creating relevant touchpoints within the office itself.

Thanks to World VDS, the Quadrante team can update content autonomously, quickly and centrally, keeping communication always up to date and aligned with their priorities.

The project included more screens...

Smart reuse of resources

To complement this main installation, we reused two existing 55" TCL consumer TVs in the pantry areas, converting them into institutional Digital Signage touchpoints. Here, consistent corporate messages are displayed, promoting close and motivating internal communication during social moments.

This smart approach demonstrates how World VDS transforms standard equipment into powerful communication tools, without the need for heavy investment in dedicated hardware – a scalable, sustainable and accessible solution.

Recent statistics show that digital displays can generate up to 400% more views and increased sales compared to traditional static signage, highlighting the value of digital signage for marketing campaigns and audience engagement.

Everything installed by Amplitude Net – a trusted partner.

Why Trust Amplitude Net?

Projects like this one at Quadrante Global reinforce our leadership in Corporate TV and customised Digital Signage.

With World VDS, we offer not just technology, but true visual experiences that strengthen brand identity, boost engagement and enhance the working environment.

Conclusion

This digital signage project at the Quadrante Global office in Lisbon demonstrates how it is possible to transform architectural structures into high-impact digital communication platforms, even when dealing with non-standard formats. The use of LED panels integrated into a concrete column, combined with centralised management via World VDS, proves the flexibility of the software to adapt content to different resolutions, proportions and types of screens. By combining LED, reused consumer TVs and strategic institutional and marketing communication content, Quadrante Global strengthens its presence, modernises the space and creates an engaging visual experience for employees and visitors, making the most of a scalable, efficient and results-oriented digital signage solution.

TL;DR: Project Summary

We transformed a concrete column into a visually striking display with LED panels in non-standard formats (96x256 cm and 64x256 cm)
World VDS enables remote content management in any format, without technical limitations
The content informs, engages, and strengthens the brand for employees, visitors, and partners
We repurposed consumer TVs to expand digital signage points, making the solution scalable and cost-effective
Expected results: higher engagement, stronger brand recall, and greater visual impact compared to traditional solutions

Sources Consulted

Cognition and public attention to digital signage in retail environments (view study)
Digital displays can generate up to 400% more views (view article)
Dynamic advertising achieves greater reach, higher visual engagement and, in many cases, better message recall (view article)
Quadrante Global (view website)

FAQ: Frequently Asked Questions

What is a non-conventional format LED panel?

A non-conventional format LED panel is a screen whose proportion, curvature or geometry deviates from traditional rectangular standards. It may have circular, curved, hexagonal or modular shapes, enabling unique and customised display solutions. These screens adapt to columns, façades or spaces with physical constraints, creating visual experiences that immediately capture attention.

What is the advantage of having screens in non-conventional formats?

Non-conventional formats highlight the brand and increase visual impact. In addition:

They allow better use of available space in challenging environments
They create immersive experiences that audiences associate with innovation
They differentiate marketing campaigns from competitors using traditional formats
They increase message recall, as the unusual format attracts attention and sparks curiosity

What are the benefits for marketing/digital signage campaigns?

Non-conventional screens enable more effective campaigns:

Greater visibility and engagement: original formats capture more attention
Creative flexibility: they allow animated or dynamic content adapted to the screen shape
Integration into unique spaces: they support locations with space constraints or distinctive architectural structures
Better ROI: more impactful and memorable campaigns increase interaction rates and can boost sales or awareness

Typical use cases?

Non-conventional formats are ideal for:

Shopping centres: columns, escalators or façades with curved or modular screens
Events and trade fairs: stages, stands or artistic installations that require visual impact
Transport and mobility: metro stations or airports, where space demands adapted formats
Retail and flagship stores: shop windows and highlight areas that require innovative solutions
Corporate spaces: receptions and auditoriums with digital signage that reinforces branding and internal communication