LED Display: Digital Advertising Solutions for Brands

LED Display: The Revolution of Digital Advertising

Introduction to LED Display

LED Displays, also known as LED Screens, represent a revolution in digital advertising by enabling more impactful and dynamic visual communication. These screens are ideal for businesses aiming to stand out in a competitive market, ensuring visibility in both indoor and outdoor environments. Thanks to their flexibility and durability, LED Displays are the perfect choice for Digital Signage projects across various industries.

Benefits of LED Screens for Businesses:

Exceptional Visual Impact: High-resolution image quality and vibrant colors create memorable consumer experiences
Real-Time Content Management: Remote content management allows instant updates, adapting to market demands
Energy Efficiency and Sustainability: They consume less energy compared to traditional alternatives, reducing operational costs and the ecological footprint
Durability and Low Maintenance: Designed to last, LED screens require minimal maintenance, ensuring a long lifespan

Types of Available Solutions

Adaptable to different sizes and configurations, they are ideal for large-scale projects:

Indoor LED Screens: Perfect for stores, meeting rooms, and exhibitions, offering high resolution and controlled brightness
Outdoor LED Screens: Ideal for billboards and open-space events, with high brightness and weather resistance
Transparent LED Screens: A creative choice for storefronts or architectural facades, combining functionality and innovative design

Each type is designed to provide a unique experience, balancing aesthetics and functionality.

Key Features

Choosing the right LED Display requires attention to technical details:

Pixel Pitch: The smaller the pitch (e.g., P2.5), the higher the resolution, ideal for short distances
Brightness and Contrast: Brightness above 5000 cd/m² for outdoor use and high contrast for clear images even in daylight
Customization: From videowalls to creative formats, LED Displays can be tailored to any business context

Digital Signage and Radio in Lupo stores

About the Digital Signage and Radio Project

The hardware used in the stores consists of 65'' TCL consumer TVs and Raspberry Pi players, thus offering a quality solution at a reduced cost.

Given the capacity of the Digital Signage World VDS software, which allows the same player to manage both the screen display and the audio broadcast in the stores simultaneously, the solution becomes even more powerful. As if that weren’t enough, the same Raspberry Pi player is also capable of managing broadcasts on videowalls composed of 2 connected screens.

The TV broadcasts managed by StoreTV focus on presenting videos and images of the new seasonal collections and the ongoing promotions that Lupo has.

For audio creation, they also use one of our apps, which allows generating Voice Spots through Artificial Intelligence (AI).

The radio channel aims to tailor the sound environment to the audience according to the time of day and day of the week, reinforcing the space's identity while making both employees and customers more satisfied, increasing their willingness to purchase and boosting sales.