Konica Minolta improves its Internal Communication

Comprehensive, Simple and Effective Internal Communication

The testimony of Vanessa Soares, Design & Content Specialist, shows the simplicity, usefulness, and potential of our digital signage solution in the internal communication of a company. With remote employees, it is possible to reach them visually and practically, standardize communication, and increase the effectiveness of the messages that need to be conveyed.

Internal communication is a fundamental vector for the implementation of the strategy in organizations. Through the World VDS solution, we were able to reach a large part of the employees and convey the main messages, whether about the customer, the business, or the internal Konica Minolta audience.

The World VDS provided us with a platform where it is possible to configure playlists in a drag-and-drop way, which was a great enabler for the contracted solution. It brought us the agility to load content quickly and easily and made the management of the 22 devices spread across the 2 countries much simpler, allowing us to define different playlists for each of them, if necessary, from a single point.

We are very satisfied with the flexibility that the solution guarantees us and it is a project that, at the moment, we intend to extend over time."

Digital signage for HR, also called Corporate TV, has great potential to improve internal communication in companies. By using strategically placed digital screens on the premises, companies can share important information dynamically and attractively. This allows keeping employees updated on company news, events, policies, procedures, and other relevant content.

The broadcast is played in several cities in Portugal and Spain, such as:

• Lisbon, Porto, Coimbra, and Faro
• Madrid, Barcelona, Bilbao, Malaga, Santander, Valencia, and Seville

Our solution has several free Apps, templates with dynamic data, that can be used to speed up the sharing content process and engage with employees:

Variety of content and segmented

Since there's the possibility to segment the broadcast by groups, the broadcast is targeted towards the following locations:

• Sales Department
• Marketing Department
• IT Department
• Finance Department
• Reception

The broadcast, on horizontally oriented screens, is comprised of several playlists with the following types of content:

• Welcoming new employees
• Institutional videos communicating values and culture
• Videos about environmental concern and sustainability
• Internal news
• Company events
• Public news
• Photographs of internal events
• Sports news
• Weather forecast
• Football results and standings

About Konica Minolta in Portugal

In Portugal, Konica Minolta has been present since the 1990s and is recognized as one of the leading providers of innovative and state-of-the-art solutions for printing, scanning, document management, and information technology services for companies in all sectors. Through its commitment to excellence, the company has stood out in offering products and services that drive efficiency, productivity, and sustainability for companies in all sectors in Portugal. With a dedicated team and a customer-centric approach, Konica Minolta Portugal continues to be a reference in the national technological landscape, promoting digital transformation and driving the success of its customers.

Konica Minolta has roots dating back over a century. The company was formed in 2003 by the merger of Konica Corporation and Minolta Co., Ltd., two leading Japanese imaging technology companies. Both founding companies have a rich history in the photography Industry. Konica launched the first 35mm Japanese camera in 1948, while Minolta pioneered technologies such as autofocus in SLR cameras.

Some of the benefits of Corporate TV

Corporate TV enhances communication by:

• Improving effectiveness;
• Increasing interactivity;
• Making it more visually appealing compared to traditional methods like cards and leaflets;
• Allowing for quick and centralized updates to information;
• Ensuring all employees have access to real-time information.

In summary, it is a powerful tool that can significantly improve the flow of internal communication, increase employee engagement, and promote a more cohesive and informed organizational culture.