Is Investing in Storefront Digital Signage a Smart Move?
There was a recent intense discussion about the survival of physical stores in the face of strong competition from online businesses. Fortunately, Retail stores managed to maintain their presence and battled to secure their place. They were able to achieve this by adopting digital signage solutions. Research indicates that the Retail digital signage market is projected to increase at a compound annual growth rate (CAGR) of 7.56% from 2022 to 2027. The market is undergoing digital signage product innovations and advancements to stay current with the latest technologies.
Traditional Retail stores continue to serve as important sales channels, despite the popularity of online shopping among consumers. Digital signage has significantly increased foot traffic to Retail stores and improved brand awareness. Approximately 70% of customers make a purchase in-store after seeing a product advertised on digital signage.
Investing in digital signage technology for Retail can greatly improve the effectiveness of stores. It is essential to consider installing digital signage in your storefront. Depending on your creativity with the location and information, digital signage on your storefront can draw people walking by into your store. According to case studies, approximately 80% of customers have visited a store due to being attracted by digital signage.
If you have been thinking about implementing digital signage in your storefront but are unsure if it is a worthwhile investment, this post will provide the answers you seek. Investigates the benefits of utilizing storefront digital signage and why it is a valuable long-term investment.
Reasons to consider investing in storefront digital signage
Digital signage and the software that goes with it offer a wide range of possibilities for showcasing products in stores. They have the ability to significantly impact customer satisfaction. Notable is the fact that signs serve a greater purpose beyond conventional printed signage. Using interactive tools can help increase customer engagement and provide valuable insights on customer preferences.
Here are the benefits that digital signage can provide for your Retail business:
Decrease the amount spent on marketing and enhance effectiveness
The cost of digital screens for large-scale advertising has significantly dropped, making them affordable investments for Retail businesses. Some individuals believe that the expenses associated with setting up digital signage are excessive. Digital signage marketing may be more cost-effective in the long term, despite the possibility of this statement being valid.
You don't have to hire a specialized digital signage team to handle your screens and software. You don't require a group of skilled content creators to create appropriate content for your screens. Utilize appropriate content applications, cost-effective cloud-based signage software, and innovative concepts to effectively convey your message to customers.
Updating digital content in real-time can help cut costs on printing and distribution. Moreover, digital signage marketing is more environmentally friendly than many traditional marketing methods.
Adapt the content to a particular audience's preferences
Your digital signage displays can effectively draw customers to your store by customizing the content to suit your specific audience. You can change dynamic storefront displays instantly to customize content for your target audience at the moment. You can choose when and what content to display instead of waiting for an advertising slot between your competitors.
Your store's audience may vary depending on the time of day and day of the week. Choosing the right content playlist can help boost foot traffic and sales by appealing to the most frequent shoppers at different times. You can update product information as it is received or as new products become available.
Establish a unique brand Personality
The appearance of your store's front sign communicates a great deal about your brand. Simply giving your Retail store a name is not sufficient for those who are unfamiliar with it. Store window displays were created for this reason, resulting in a strong appreciation for visual merchandisers. These individuals find digital signage to be a convenient tool for altering a store's atmosphere and increasing awareness of the brand.
Fabulous storefront digital signage handles all the hard work for you. Creating a unique storefront personality is a great way to attract customers and encourage them to explore your offerings. Creating content that reflects your brand's personality can be achieved by implementing various strategies, including the following suggestions:
- A demonstration of your customer's cat showcasing some of your products by walking
- Interviews with your teams
- Pictures of your products
- Showcasing social media posts that have positive reviews of your store from satisfied customers
Fostering innovative concepts involves showcasing your product images in real-life settings. Showcase how your product will appear in the areas where individuals relax or frequent the most. When customers can imagine how the product fits into their everyday routines, they are more likely to be persuaded to buy it.
Increase Sales
Storefront digital signage can significantly increase your store's total revenue. Research has indicated that 40% of consumers claim that digital displays impact their purchasing decisions. Showing relevant product information at the storefront can impact a buyer's first purchase choice. They might accept the advertisement you just presented instead.
Consider incorporating interactive digital touchscreen kiosks at the entrance along with storefront signage to promote your products. These can greatly improve wayfinding by guiding your customers to the location of specific products. It would help them save time and avoid searching for a specific item in the store.
You can also include QR codes that link to online interactions and shopping options simultaneously. Providing the omnichannel experience that customers appreciate can lead to opportunities for upselling and cross-selling.
Repurpose Content from Social Media Platforms
Social media presents a powerful opportunity for Retailers to impact and attract shoppers, although navigating its complexities can prove difficult. Digital signage allows you to reap the benefits of an online store without putting in as much effort as digital marketing. The concept is to include important social evidence, like your social media posts and online reviews. You can reuse and showcase the content at the storefront to engage with your customers directly.
For example, you can utilize your Twitter search application to choose your timeline, a hashtag, or a specific phrase to display a real-time stream of tweets. A multi-channel social media dashboard could make a bigger difference. Repurposing your social media content can effectively help you stand out from your online competitors and capture your customers' attention.
Investing in storefront digital signage is a valuable decision
Before purchasing any solution for your Retail business, you need to be certain that it will provide a positive return on your investment. You may have postponed installing digital signage in your storefront because you're unsure of the potential advantages. The advantages of digital signage are evident. Therefore, it is recommended to fully utilize storefront digital signage.
Keep in mind that screens allow you to showcase dynamic and visually appealing content more effectively than traditional signs. In the end, you can communicate a cohesive message that resonates with everyone who encounters your brand. Storefront signage typically serves as its own form of marketing.