Your employees are vital stakeholders in your company, acting as representatives of your brand. Companies must prioritize employee satisfaction in the workplace.
Employees are increasingly opting for "ghost resignations" as a new trend. This term refers to employees who have not formally resigned from their job but are mentally disengaged and no longer fully committed to their role. Having phantom employees in your company can lead to decreased productivity and a decrease in overall return on investment. Actually, employees who are not engaged can end up costing your company over $450 billion each year. With this understanding, more business executives are implementing necessary steps to ensure their employees are content and fulfilled in the workplace.
Improving internal communication could help boost employee engagement and productivity. This article reveals successful internal communication methods and shows how digital signage can help accomplish them.
What is a plan for communicating within an organization?
An internal communication strategy is a roadmap that assists in achieving success with internal communication through the implementation of an internal communications plan. Your internal communication plan details the actions you will take to improve communication within the company.
The advantages of having strong internal communication within your business
Having a strong internal communication process can greatly benefit your company. The advantages encompass:
Employee engagement and retention have been enhanced.
Clear and timely internal communication helps employees feel appreciated by their organization. Maintaining open lines of communication allows employees to actively participate in the company's development and success. Certainly, employees remain loyal to a company when they believe their efforts are valued.
Enhanced profit
Engaging employees can boost your company's profits by 21%. Improved internal communication will help keep your employees engaged and boost revenue.
Satisfaction of customers
A well-informed employee will assist a client promptly. Furthermore, there is no need for them to repeatedly transfer the customer to different staff members, as they already possess the necessary information.
Decreased misunderstanding
Effective internal communication guarantees that employees receive company information on time. So, you can eliminate the excuse of not knowing from causing chaos in your office.
Using digital signage for internal communication strategies.
Once you grasp a better understanding of internal communication and its advantages, the next phase is putting it into practice. To achieve your internal communication goals, it is important to have a successful internal communication strategy in place.
Start by considering the following inquiries:
- What are the goals of internal communication?
- What tools have you utilized for internal communication?
- How well have those tools performed?
- What additional internal communication tools does your organization require?
- What internal communication strategies can you use, and when will they be implemented?
- How can I assess and track the success of these internal communication methods?
Answering these questions will assist you in creating a successful internal communications plan. In addition, when responding to these questions, involve your employees in the conversation instead of using a top-down approach.
Digital signage is a powerful communication tool that can assist in executing your internal communication plan. Also known as Corporate TV is an internal communication channel that uses displays to communicate with employees. Here are methods to utilize digital signage to implement your internal communication strategies for your corporate business.
1. Use visuals to enhance your communication
Surprisingly, 90% of the data processed by your brain is visual. Visual messages are easily understood and make a lasting impact on readers. Therefore, utilizing visuals to communicate with your employees should be incorporated as one of your internal communication strategies.
You can utilize digital signage to include visuals in your company newsletter, share new product details, introduce new staff members, and announce promotions. The images displayed on your screens will leave a lasting impression on employees' memory.
2. Keep Employees Informed on Industry News
Effective internal communication is responsible for providing information. A knowledgeable employee effectively assists your customers. By utilizing digital signage, you can guarantee that your employees are informed about industry news, which will improve their performance.
Having tourism information available would be beneficial for hospitality industry employees. In this manner, employees can provide helpful advice to customers supported by reliable evidence.
3. Showcase your key performance indicators
"What can be quantified can be enhanced." When you openly communicate the company's key performance indicators, your employees can see the impact of their actions on the company's success. As a result, employees are more receptive to implementing growth strategies because they understand their importance, leading to reduced resistance.
Certainly, it is essential to keep your employees informed for them to align with the overall goals of the company. In addition to your office intranet, leverage your digital signage for internal communication by showcasing your metrics using applications such as the Power BI app on content management software. In this way, your workers will stay motivated to support the company's goals.
4. Social Media Interaction
Communication on social media platforms In general, the majority of employers view social media as a disruption in the work environment. inevitably, your employees will always manage to sneak a peek at their social media profiles, even during work hours. Instead of fighting against social media, you could make use of it to benefit yourself.
Social media is a tool that can be utilized for promoting a company and facilitating communication among employees. Your employees have the opportunity to capture moments of their work, meetings, or company events and share them on social media. Encourage people to mention your company when they share photos of your company.
Your employees demonstrate their pride in being part of your company in this manner. In addition, such social media posts help give your company a presence. Consumers have the opportunity to preview the individuals they will encounter during their visit to your offices. You have the option to showcase popular company hashtags and top photos on your displays.
5. Recognition of employees
According to research, 63% of employees who are appreciated in their workplace are less likely to search for new job opportunities. Your internal communication strategy should also prioritize acknowledging and valuing exceptional employees. A portion of employee contentment results from the perception that their efforts are valued within a company.
For example, your digital displays can honor employees of the month, birthdays, innovative employees, and those who provide excellent customer service. Recognition of this nature enhances employee retention rates and productivity.
6. Encouraging employees to provide feedback
Effective communication requires both parties to actively participate in the exchange of information. Your internal communication strategy should also prioritize encouraging employees to provide feedback. Encouraging employee feedback in a company's culture promotes employee satisfaction and retention.
Apart from in-person interactions, provide communication platforms for employees to freely communicate. By doing so, you can gather valuable insights from your employees that have the potential to greatly improve your company's efficiency. You can utilize employee applications such as Slack and Microsoft Teams Communicator to gather feedback from employees.
Additionally, showcase innovative and constructive ideas on your screens to demonstrate to employees that their contributions are valued. Your employees will feel heard and see their ideas being put into action.
7. Engaging and enjoyable conversation
Your internal communications strategy should include having fun as one of its communication objectives. Happy employees tend to be more productive compared to those who are in a grumpy mood. So, make a conscious effort to create an enjoyable work environment and enhance the overall employee experience in the workplace.
Digital signage can create an enjoyable atmosphere for your business. At various times throughout the day, show a humorous meme related to work. During lunch breaks, play amusing videos to boost your employees' spirits as they get ready for the afternoon.
Additionally, organize enjoyable competitions monthly and showcase the advancements and champions on your digital displays. A small amount of enjoyment can greatly inspire your employees to reach your company's objectives.
8. Interdepartmental Communication
Effective corporate communication necessitates interdepartmental communication within a company. An employee may come across a customer who requires services that require an understanding of other departments within the company. This is typically a frequent happening in the marketing department.
As a result, it will be necessary to improve communication channels among your departments. Digital signage can assist in simplifying and promoting communication throughout the entire company. Your display screens have the ability to convey information regarding the functions of every department.
Additionally, if a department possesses vital information that impacts other departments, they can showcase it on your digital screens. However, make sure to prevent overwhelming by only conveying information that is relevant to everyone.
9. Real-time Communication
Effective internal communication depends on receiving timely updates. Obsolete information leads to disruptions, misunderstandings, and aggravation. As a result, you require a communication tool that guarantees employees receive notifications promptly when events occur.
Digital signage enables the showcasing of live updates on office events. Real-time communication is extremely important, particularly now that remote work has become more common due to the pandemic. Remote workers require current information on new products, meeting rooms, and company announcements.
Some digital signage software integrates with Google Calendar and Microsoft Outlook, allowing remote workers to easily stay updated on company events.
Template for the strategy for internal communication
Make use of the internal communication strategies mentioned earlier to improve the internal communication within your company. Corporate TV serves not only as a means of advertisement but also as a tool for communication. Your digital displays play a crucial role in the success of your internal communication and can enhance employee retention and satisfaction.