Rumos Education Case: +98% Adoption in Internal Communication with Microsoft Teams and Digital Signage

Imagine managing over 550 employees spread across remote branches - without the chaos of lost emails or fragmented chats. Every day, important news vanishes, teams feel disconnected, and time is wasted endlessly searching for information. Here’s how Rumos Education solved it: by integrating the Communicator into Microsoft Teams, they turned the challenge into an opportunity for fluid, inclusive, and measurable communication. With over 98% adoption in just a few weeks, they proved that a simple tool can unite a hybrid organisation - perhaps yours too.

Challenge: Enhancing Internal Communication in a Group with Distributed Teams

Geographical dispersion and a wide range of roles posed a significant challenge: maintaining effective, agile, and consistent internal communication among hybrid and on-site teams.

Email, chat, and social media were widely used but proved insufficient to foster continuous collaboration and a sense of belonging.

Rumos was looking for an integrated internal communication tool that would simplify content sharing and strengthen connections between teams across locations.

“Internal communication is a challenge for us, but also a huge opportunity for improvement. We wanted a simple and fast tool to share content and important information with the whole team.”

- Luís Monteiro, Head of Communication e Marketing da Rumos

Common Challenges in Portuguese Companies

In Portugal, where the business landscape is dominated by SMEs and there is growing adoption of hybrid work models (with over 60% of companies implementing partial remote work, according to the 2024 CIP report), internal communication challenges are particularly acute. Geographical dispersion – think branches in Porto, Lisbon, and the Algarve – exacerbates the problem: remote teams feel isolated, and information flows are fragmented, leading to an estimated 20–30% productivity loss (McKinsey study on remote work in Europe).

One of the biggest obstacles is digital overload: emails flood inboxes (an average of 120 per day in Portugal, Eurostat 2023), while chats and tools like Slack or Teams create “conversation silos” where important news gets lost. In Portuguese companies, 45% of HR leaders report low engagement with internal channels, resulting in weaker organisational culture and lower overall engagement — particularly in sectors such as education and services, where Rumos operates.

Another critical aspect is lack of segmentation: generic content does not reach the people who need it, causing “information fatigue” that affects wellbeing (72% of Portuguese workers feel overloaded, Deloitte). In hybrid scenarios, such as post-pandemic, including on-site vs remote teams introduces inequalities: 55% of Portuguese SMEs struggle with this, according to an AEP survey.

According to the Portuguese Instituto Nacional de Estatística (Statistics National Institute), in the last three months of 2024, 23.7% of Portuguese workers worked remotely full-time, and 37.9% in a hybrid model — totalling more than 61% with some form of remote work.

These challenges are not inevitable. As we will see in the Rumos case, integrated solutions like Communicator in Teams can centralise workflows, segment messages, and drive adoption — turning chaos into coherent collaboration. Imagine applying this in your company: fewer emails, more focus, and stronger, more connected teams.

What if you applied this to your team? Rumos Education proved it’s possible…

The Solution: Communicator Integrated into Teams

Already a client of Amplitude Net, Rumos Education chose Communicator for Microsoft Teams - an application that transforms Microsoft Teams into a modern internal communication platform, centralising content, news, and campaigns directly within the digital workplace.

Launched under the name INFO EDU on 22 May 2024 with 190 initial users, the project quickly expanded to over 550 users. The solution now covers the entire Rumos Education structure, including staff, management teams, and trainers.

“The fact that this solution is integrated within Teams made a big difference in our decision. It’s one of our main work tools.”

 

- Luís Monteiro, Head of Communication e Marketing da Rumos

Implementation: Centralised Communication and Cross-Department Collaboration

The Communicator is jointly managed by the Communication & Marketing Department and the Human Resources Team.

Each of the four Rumos Education brands has its own dedicated channels, ensuring segmentation and relevance of content.

Published content includes:

• Institutional content from Rumos Education Sub-Holding
• News from each school
• Birthdays and commemorations
• News, sports, and corporate culture

The personalised notifications feature helps maintain engagement and ensures information reaches all employees promptly.

“We try to share some information exclusively and in advance. Notifications help us keep teams informed and engaged,”

- Luís Monteiro, Head of Communication e Marketing da Rumos

Results: +98% Adoption and Strong Engagement

Key Metrics

Success was immediate: over 98% of employees accessed the Communicator, while participation in quizzes exceeded 50%. These figures reflect a significant rise in internal engagement, with content consumption growing sustainably. The platform not only centralised information but also boosted real interactions, turning Microsoft Teams into a vibrant communication hub - metrics that prove a fast ROI for hybrid teams like Rumos’.

The results show a significant increase in engagement and internal information consumption, progressively replacing email as the main communication channel.

“We’ve noticed growing participation in quizzes, and more people now access news directly through the platform. Communication has become more democratic and fluid,”

- Luís Monteiro, Head of Communication e Marketing da Rumos

Now, imagine the impact on your results: 98% adoption changed everything.

Key Benefits for Rumos

1. Centralisation of Internal Communication within Microsoft Teams
2. Greater employee engagement and participation
3. Segmentation of content by brand and role
4. Increased interest in interaction through quizzes
5. Reduced information fragmentation across channels
6. Native integration with the organisation’s existing digital environment
7. Growing preference for accessing news via the platform rather than email

The solution streamlined the communication process and consolidated Communicator as Rumos Education’s official internal information channel.

And how is Rumos Education planning the next step?

Future: Expanding Digital Communication

Following the positive results, Rumos is now considering extending the solution to new audiences, including its students.

The goal is to strengthen organisational culture, promote transparency, and continue developing a more connected, inclusive, and digital communication experience.

About Rumos Education

Rumos Education, founded in 1992, is a Portuguese institution with 32 years of experience in professional education. It operates in 9 cities across the country, with 12 training centres, through four vocational schools: Profitecla, Braga Professional School, Ruiz Costa, and Digital. Every year, it welcomes over 3,000 students in vocational and CEF programmes, supported by a team of about 550 specialised staff members. Its mission is to provide a distinctive, learner-centred education that combines technical skills, professional certification, and a strong connection to the real job market.

Conclusion: Integrated and Effective Internal Communication

The Rumos Education case study demonstrates how an internal communication tool integrated into Microsoft Teams can transform organisational culture and information flows. With Communicator for Microsoft Teams by Amplitude Net, Rumos has democratised access to information, boosted team engagement, and created a unified, agile, and participative communication channel.
More than a tool, Communicator has become a digital bridge connecting people, teams, and knowledge within an organisation that lives and teaches technology every day.

Ainda com dúvidas? Eis respostas rápidas baseadas no case study real.

Frequently Asked Questions about Internal Communication on Teams (Rumos Case Study)