5 Innovative Digital Signage Trends to Watch

In today's fast-paced world, where technology is constantly evolving, it is crucial for businesses to stay ahead of the curve. Digital signage software is no exception, as it continues to adapt to the changing needs of customers and the market. This chapter will explore the latest trends and innovations in digital signage, focusing on how they can be used to better connect with and inform customers the next year and beyond.

Interactive Digital Signage: The Next Step in Customer Engagement

In an era where smartphones have become an integral part of our daily lives, it is only natural that interactive digital signage becomes the next step in customer engagement. Interactive digital signage allows users to connect with media on their own terms, creating an experience tailored to their preferences. This level of customization is crucial in a world where marketers have only eight seconds to capture a customer's attention. Interactive screens can capture the attention of people in public spaces or waiting rooms by offering immersive experiences like games or in-depth product information. In retail stores, interactive digital signage software with transactional integrations enables shoppers to browse and buy at their own pace, without interacting with store employees.

AI and Machine Learning Integration: The Future of Digital Signage Content Creation

AI and machine learning have been at the forefront of many industries in the last year, and digital signage is no exception. AI will allow digital signage content creators to access new capabilities and create more personalized user experiences. With the help of deep learning, marketing professionals can create a digital signage strategy that mirrors customer decision-making habits. This level of precision, coupled with AI's ability to aid in the creative processes of writing copy and creating designs, makes it a must-use tool in digital sign development.

Sustainable Digital Signage: The Future of Display Screens and Video Walls

Sustainability considerations have been at the forefront of many businesses' decisions in recent years. While digital signage displays are inherently more sustainable than traditional advertising efforts, there is still a push amongst industry professionals to do more. The upcoming generation of display screens and video walls will be energy-efficient machines entirely powered by solar energy and built using eco-friendly materials, creating a win-win opportunity for content management teams and the planet.

Social Media Integration: Leveraging User-Generated Content

The integration of social media and mobile devices with digital signage is a natural progression in the technology family tree. By leveraging user-generated content on digital displays, marketers can increase audience participation and brand awareness. This integration also allows for the creation of engaging and dynamic content that can be easily updated and managed.

Holographic Ads for Digital Signage: The Future of Advertising

Holographs are no longer just ideas in science fiction movies. In recent years, holographs have been used to honor beloved musicians, display reporting metrics in business meetings, and go to work in global marketing campaigns. As seen in KitKat's "Kit Mail" campaign in Japan, hologram ads can be used to gain mass amounts of brand recognition and even go viral in some cases. When it comes to digital signage campaigns, holograms ads have a multitude of uses, from displaying arrival and departure times at airports to showcasing the latest shoes at retail stores.

Amplitude Net: Continuously Evolving with Digital Signage Trends

Since 2003, Amplitude Net has been pushing the capabilities of digital signage. As an industry leader in digital display technology, we continue to evolve and create easy-to-use and reliable software. We proudly serve over 20 industries, including industry, education, and hospitals, with customer engagement solutions that help drive sales and growth. No matter the size of your business, our digital sign platform can help you display your desired brand messaging.

In conclusion, the future of Digital Signage is filled with exciting trends and innovations that can help businesses better connect with and inform their customers. From interactive digital signage to AI and machine learning integration, sustainable digital signage, social media integration, and holographic ads, there are numerous opportunities for businesses to stay ahead of the curve and adapt to the changing needs of their customers.