Improve Your Corporate Communications Strategy With These 8 Types of Content
In an era of significant workforce distribution variability, your business needs to establish a comprehensive corporate communications strategy. A solution designed for an entirely on-premise organization will differ from one intended for a fully remote workforce.
This raises the question: what type of content is most suitable for my team? We have compiled a list of the most effective content types to keep your employees engaged, informed, and entertained... regardless of their working location.
For those at the office
The contemporary office environment frequently includes widely recognized benefits. comfortable break rooms, open-concept floor plans, snacks available at every counter… you understand the idea. Corporate TV may not be the first consideration for a busy office, but it has established a significant presence across various industries.
These displays can be utilized effectively to convey your corporate communication messages at the right time and place. The following types of content are among the key items your on-premise employees will seek.
- Corporate announcements, employee recognition, and holiday reminders serve as effective means to engage employees and ensure they are informed of these important messages
- Maps, directions, and other relevant information are essential for assisting new and returning employees in navigating a larger facility
- A real-time view of your company’s social media streams, including client reviews, tagged photos, and more
- Clips from popular TV shows, converting your break room into a calming environment for coffee or lunch
- Company statistics related to hiring, sales, or acquisitions, offering employees transparency regarding the status of the organization.
And these are merely a few examples of what your corporate communications strategy may include. With the right digital signage provider, you can effectively display comprehensive content, ensuring consistent and clear messaging across all screens.
This adaptability is also applicable to a remote workforce.
Developing Your Corporate Communication Strategy for a Remote Workforce
You may be wondering: how can my corporate communications effectively reach employees working remotely? Their homes are not equipped with the same digital displays found in a corporate office. but they do have screens in front of them every day: their computer screens. A highly effective method to engage remote employees is to utilize their work computers as a channel for corporate communications.
The most beneficial types of content include:
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Screensavers that activate after a computer has been idle, displaying important updates, company policies, and other information to employees during their lunch breaks
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Slideshows that showcase recent company events, such as tradeshows and work happy hours (even if virtual), fostering a sense of camaraderie among remote employees despite working from home
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Updates on company policies, including work-from-home hours, a plan for returning to the office (if applicable), or health requirements for individuals transitioning to a more hybrid environment
A reputable digital signage provider will assist your business in keeping all employees connected and engaged, regardless of whether they are working remotely part-time or long-term.
The significance of a comprehensive corporate communications strategy
Corporate communications are serious business. 86% of survey respondents identified a lack of communication as the primary cause of workplace frustration and failure. You can ensure that your key messaging reaches all staff effectively by utilizing all available screens—both on-premise digital signage and remote employees' computers. From company updates to enjoyable photos from the latest happy hour, an effective corporate communications strategy should encompass a diverse array of content tailored to resonate with its target audience. Does your company require assistance in creating and displaying this content?
Schedule a demo with Amplitude Net today, and one of our experts will demonstrate how our digital signage solution can enhance your corporate communications efforts!