How Energy Stores Capture Attention with Digital Shop Windows

Iberdrola transformed static shop windows into digital signage dynamic shop windows that capture the attention of thousands of consumers daily, promoting sustainable energy in a personalised and impactful way across dozens of stores scattered throughout Portugal. Traditional messages got lost in the crowd, consumers ignored fixed posters, and engagement opportunities evaporated. With the digital signage turnkey solution from Amplitude Net, equipped with high-brightness 55" screens, they turned this challenge into an opportunity for fluid, segmented, and measurable visual communication. With 30 screens implemented or in an advanced phase by February 2026 (heading towards nearly 60 units), they demonstrate that a professional solution can elevate marketing in energy retail – and it can do the same for your network of stores.

Challenge: Effective Communication in Energy Store Shop Windows

The geographical dispersion of Iberdrola stores in Portugal, with presence in cities such as Lisbon, Porto, Braga, and Faro, created a significant challenge: maintaining strategic, dynamic, and coherent visual communication directed at consumers.

Traditional static shop windows proved insufficient to capture attention in high-luminosity environments with visual competition, making it difficult to promote renewable energy campaigns, electric mobility, and sustainable solutions.

Iberdrola was seeking a digital signage tool that centralised content management, allowed segmentation by store, and maximised impact on exterior shop windows.

“Communication in shop windows is an essential pillar for proximity to customers. We wanted a dynamic, sustainable solution that is easy to manage across the entire network.”

- Iberdrola Portugal Marketing Team

Common Challenges for Portuguese Companies in the Energy and Retail Sector

In Portugal, where retail and the energy sector face growing digital competition, challenges in visual communication are acute. With the global digital signage market growing at a CAGR of 6-9% between 2025 and 2030 (MarketsandMarkets, Grand View Research), dispersed companies struggle with static shop windows that lose up to 70% of public attention (industry benchmarks).

Intense sunlight in many regions worsens visibility, while manual updates take days and do not allow local personalisation. Static information overload leads to low brand recall (up to 55% lower than dynamic content), and in distributed networks, generic messages do not resonate, resulting in lower footfall and conversion.

According to recent studies, digital signage in retail increases engagement by 24-40% and sales by up to 33% (PosterBooking, Nielsen). In the energy sector, promoting sustainability requires agile visual tools that align with ecological values and efficiency. These challenges are not inevitable: as we will see in this Iberdrola case study, turnkey solutions can centralise, segment, and drive results.

What if you applied this to your network of stores? Iberdrola has shown that it is possible...

The Solution: Turnkey Digital Signage by Amplitude Net

Iberdrola opted for a complete Digital Shop Windows solution: professional high-brightness 55" screens, positioned vertically for shop windows, with turnkey delivery (sale, brackets, installation, and software).

The contract provides for nearly 60 screens. It began with 10 units at the end of 2025 and expanded to 30 by February 2026.

“The turnkey delivery and integration with high-brightness screens made the decision easier. It is a tool that adapts perfectly to our sun-exposed shop windows.”

- Iberdrola Portugal Marketing Team

Implementation: Centralised and Segmented Communication by Store

Management is handled by the Marketing department, enabling collaboration among team members. The platform supports advanced segmentation: exclusive content by location, such as local campaigns in the Amora store.

Store locations:

• Alameda Store
• Algés Store
• Almada Store
• Amadora Store
• Amora Store
• Aveiro Store
• Braga Store
• Cacém Store
• Castelo Branco Store
• Faro Store
• Guarda Store
• Guimarães Store
• Laranjeiras Store
• Maia Store
• Marvila Store
• Moscavide Store
• Odivelas Store
• Paços de Ferreira Store
• Portimão Store
• Porto Store
• Santa Maria da Feira Store
• Santarém Store
• Setúbal Store
• Sines Store
• Tomar Store
• Trofa Store
• Viana do Castelo Store
• Vila Franca de Xira Store
• Vila Nova de Gaia Store
• Viseu Store

The high-brightness screens ensure perfect visibility for the exterior.

Results: Rapid Expansion and High Engagement

Key Metrics

Success was immediate: with 30 screens operational or in installation by 2026, higher footfall was observed in equipped stores. Industry benchmarks indicate a 24-33% increase in pedestrian traffic and retail sales with digital signage (Nielsen, PosterBooking), and a 55% improvement in ad recall (AIScreen 2026).

At Iberdrola, dynamic and segmented content boosted sustainable campaigns, gradually replacing static methods and elevating visual impact.

“We noticed greater consumer involvement with messages adapted to the local context, better promoting our commitment to renewables.”

- Iberdrola Portugal Marketing Team

Now, imagine the impact on results: 30 digital shop windows changed everything.

Main Benefits for Iberdrola

1. Centralisation of content management across the entire network
2. Advanced segmentation by store and location
3. Turnkey delivery – from sale to installation
4. Perfect visibility in sun-exposed shop windows
5. Reduction in operational costs in the medium/long term
6. Alignment with sustainability values
7. Flexibility and agility in communication
8. Scalability planned for network expansion

The solution established digital signage as the official visual communication channel in Iberdrola's shop windows.

And what is being communicated?

Communication Content

The content displayed on Iberdrola's digital shop windows is strategically designed to capture the attention of consumers passing by on the street, reinforcing the brand's identity as a leader in renewable energies. With clear and visually impactful messages – highlighting 100% green electricity, promotions, solar self-consumption solutions, electric mobility, sustainable tariffs, and energy efficiency tips – the screens promote dynamic communication, updated in real time and adapted to the local context of each store. This personalisation, made possible by the platform's segmentation, makes the information more relevant and approachable, inviting the public to enter the store for clarification or immediate sign-up, while consolidating Iberdrola's image as an accessible, innovative partner committed to sustainability in the daily lives of Portuguese people.