Corporate TV at JJLouro: Internal Communication in Industry

JJLouro, one of the leading references in the furniture sector, has modernised its internal communication through the implementation of a Corporate TV channel powered by World VDS software.

Featuring a network of multiple screens distributed across various manufacturing plants, the company now broadcasts corporate content, safety notices, canteen menus and visitor welcomes in a centralised and real-time manner, maintaining full sovereignty over its network infrastructure.

Challenge: Centralising communication and ensuring data sovereignty

Operating in the industrial sector with multiple production sites demands a highly effective internal communication strategy, capable of reaching both administrative teams and factory floor employees who do not use computers in their daily routines.

JJLouro's main challenge was to eliminate noise in information transmission and ensure that institutional and operational content reached all employees immediately and in a visually engaging way.

At the same time, given the company's rigorous information security and IT management policy, it was a fundamental requirement for the solution to operate via a dedicated on-premises server hosted within the group's private infrastructure.

The solution needed to enable:

• Cross-departmental communication between administrative and production teams
• Internal hosting on an on-premises server for complete control and security
• Content segmentation by areas such as canteens, lobbies and receptions
• Real-time information broadcasting regarding targets, safety and internal events
• Personalised welcoming for clients and partners in reception areas
• Simplified and centralised management by the communication team

The Solution: Corporate TV Channel on an On-Premises Infrastructure

To meet all project requirements, JJLouro implemented World VDS software configured in an on-premises model, enabling data management and broadcasting exclusively within its private corporate network.

The network covers multiple screens strategically installed in high-traffic areas across several manufacturing plants, such as:

• Canteens and Break Areas: display of daily menus, general notices, health best practices and corporate news
• Receptions and Lobbies: institutional welcome messages for visitors, product portfolios and company milestones
• Factory Floors and Circulation Areas: reinforcement of health and safety at work alerts, operational targets and general indicators

World VDS's flexibility allows JJLouro to combine global broadcasts for the entire group with specific content tailored to each individual unit or space.

Results: Agility, proximity and communication security

The implementation of the Corporate TV channel transformed JJLouro's informational dynamics, establishing a direct bridge between management and employees across industrial sites.

• Operational inclusion: Direct reach to production workers who do not rely on corporate email
• Security and data sovereignty: Complete management on a dedicated on-premises infrastructure
• Enhanced visitor experience: An image of modernity and hospitality in institutional receptions
• Enlivened social spaces: Canteens transformed into hubs for sharing and continuous information
• Efficient management: Content scheduling and updates in just a few clicks

The result is a more aligned, informed and technologically advanced organisation, where internal communication flows with efficiency and visual precision.

Key Benefits for JJLouro

• Real-time communication for multiple production sites
• Total control and security with on-premises server infrastructure
• Increased engagement of employees in a factory context
• Possibility of geographic segmentation and space typology segmentation
• Drastic reduction in paper usage for internal notices
• Simplified playlist and scheduling management with World VDS
• Continuous evolution and scalability to incorporate new screens in the future

About JJLouro

JJLouro is one of the leading Portuguese industrial groups in the areas of furniture, sofas, mattresses and industry components, with a presence in Portugal and international markets.

The group brings together several brands, including Lourini, Lusocolchão, LOMM, Sanplax, Topfoam, Miraterra and Lourogest, complementing different areas of its industrial and commercial activity.

Conclusion: Technology serving organisational culture

JJLouro's case exemplifies how modern Corporate TV solutions can adapt to the infrastructure requirements of the industrial sector.

By combining the communication power of World VDS with a private internal network architecture, JJLouro has strengthened its corporate culture and optimised the transmission of vital information to all its employees.

Frequently Asked Questions

What does a Corporate TV solution on a dedicated server (on-premises) mean?

It means that all software, databases and content reside on the client's private servers, ensuring complete privacy, access control and strict compliance with the company's security policies.

What content can be broadcast on the factory plant screens?

• Management messages and official notices
• Corporate indicators and health and safety at work alerts
• Menus and daily dishes for canteens
• Birthday notices, new employee welcomes and events
• Institutional videos and product showcases in receptions

Is it possible to display different content in each company unit?

Yes. World VDS management allows you to schedule specific broadcasts for individual screens or zones while simultaneously maintaining a global schedule for the entire organisation.

TL;DR

• JJLouro adopted a Corporate TV solution powered by World VDS
• Infrastructure implemented on a dedicated on-premises server for maximum security
• Network of multiple screens distributed across multiple manufacturing plants
• Presence in canteens, lobbies, receptions and operational areas
• Efficient communication for administrative and production teams
• Centralised, scalable solution aligned with industrial standards