Digital Storefronts

Get a visual innovation in your shop windows

Street and mall retailers know well that when it comes to window displays, first impressions really count. Even so, it is common to see large chain stores or small local businesses, continuing to manage their windows as was done more than 50 years ago, at a time when digital windows were still a utopia!

Studies show that 76% of consumers enter stores they have never visited simply because of their signage, thus making it essential that business owners use digital signage to their advantage in their stores, as digital displays capture 4 times more attention than static posters.

Current digital storefronts use high brightness screens, managing to give new life to their products and services, thus attracting consumers through immersive content, which even from a distance is impossible to ignore .

Some numbers that can help to understand the reach of digital storefronts through the use of an effective digital signage system in the retail segment are:

  • 80% of brands that use digital signage register a substantial increase in sales

  • 33% of consumers made impulse purchases rather than planned purchases, as a result of what they saw on digital screens

  • Digital Signage increases average purchase value by 29.5%

  • Digital Signage creates a 46% increase in customer satisfaction and a 32.8% increase in repeat buyers.

With this evolution of digital storefronts, it becomes possible to schedule dynamic content and instantly change the videos, images or messages on the screens, in order to inspire customers with seasonal promotions, special events or current trends. In this way, in addition to the savings in vinyl printing and posters, the minimization of the entire flow associated with their distribution in chain stores is achieved.

The use of digital signage software World VDS from Amplitude Net, gives the possibility to start having the general control over the creation, delivery and time of each content to pass on the screens, as well as the flexibility to deal with promotions throughout the year, in order to so that each screen can, in real time, respond quickly to the changes and needs of each store or a group of them.

This technological advance will allow your store windows to easily stand out from the current rushing crowd and your competitors, creating a great boost in your company's marketing and commercial dynamics.

Digital Signage in Digital Storefronts

Benefits of digital storefronts that rely on WorldVDS Digital Signage software

  • Ability to easily publish campaigns instantly and manage content remotely(with on/off times)

  • Reduction of printing and logistics costs for changing posters and promotional leaflets

  • Creation of a modern and innovative image, disseminating messages in an appealing way

  • Effective way to welcome customers and gain credibility with the brand image

  • Emission segmentation according to the local or regional specificities of each space

  • Statistical information about content displayed on any screen and/or location

Case Studies with Digital Storefronts

Tranquilidade bets on digital to gain proximity

The great impact seen after the installation of digital storefronts at Tranquilidade?s headquarters in Lisbon and Porto, led the company to start a more ambitious and pioneering project in the insurance sector, installing more than 500 high-gloss advertising screens in the windows of sos stores its agents.

Digital Signage in pharmacies of the Elo Farma chain

Elo Farma currently has more than 200 pharmacies in its network, which within its objective of improving the effectiveness of communication between pharmacies and their patients, has been responsible for installing screens inside pharmacies, as well as digital storefronts in your shop windows.

Digital Signage at CTT - A Success Story

After the creation of differentiated broadcasts for various purposes (such as the Internal Corporate TV Channel, the Logistic Processing Centers Channel and the Digital Signage Stores Channel), CTT installed several digital shop windows in its Banks in order to promote the information about your products and services.

Tabaqueira reformulates its Digital Signage system in almost 1000 screens

With around 1000 screens installed next to the IQOS devices and tobacco sales outlets, Tabaqueira (a subsidiary of Philip Morris International in Portugal) also has several screens installed in the shop windows of the locations in order to achieve greater visibility to the public outside the locations.

Final Considerations on displaying your Digital Storefront

Before proceeding with the acquisition of your Digital Storefront solution, it is necessary to carry out a good planning of your objectives, namely:

  • The type of content to pass

  • The screen size you will need to get your message across

  • Number of hours that the screen will be on (do you only need 16 hours a day or is it essential to have 24 hours? )

In addition, it will also be essential to validate whether the window receives direct sunlight and whether it is open all day or just part of it, as this will affect:

  • The brightness levels the screen needs to be

  • The screen´s ability to withstand heat and glare from the sun

These are the main factors that will influence the definition of the professional high-brightness screen you need and that will lead to a large variation in the price of your digital storefront. Another factor that also contributes to a price variation (often not noticed when you receive the value proposition), is the quality of the support for the screen, which can also vary a lot.

Finally, the software that will give life to the contents to be presented in your digital showcase is also extremely important, this being one of the key factors that have led more and more companies to opt for digital signage solution World VDS by Amplitude Net, for your digital storefronts.

Even if in an initial phase you only want to schedule videos and images to pass, with the evolution of time many other more advanced needs may come to make sense, such as:

  • Display the content simultaneously on several screens (since to create greater impact, some companies choose to have exactly the same content displayed synchronously on more than one screen in the showcase, when these are very large)

  • Display content on a videowall system (multiple screens together to create a larger display area)

  • Use screens from various manufacturers (since the World VDS software has the ability to run natively on screens from all major screen manufacturers, thus avoiding the need to purchase additional equipment/players to connect to the screens)

  • Use of triggers that lead to the presentation of different contents (for example, depending on the climate in the place or the gender of the person looking at the screen)

  • Obtain detailed analytical reports on the contents displayed in a given period of time

  • Overlapping zones on the screen, with the possibility of adding dozens of Free Widgets (such as: news from the main newspapers, publications and indicators from social networks, clock and many others)

  • Normal operation of the system even in the temporary absence of Internet on site

  • Use the same software to manage the sound of the venue

These examples are just some of the features available in the World VDS software, which have led companies to opt for their choice of digital signage in the management of their digital storefronts. Even knowing that in an initial phase they may not need to use the full potential of the software, from a perspective of project evolution, they know that it will always be able to satisfy the intended requirements for their digital storefronts.

Amplitude Net solutions go far beyond traditional Digital Signage systems

To discuss how World VDS Software can deliver your experience of excellence from Digital Signage, talk to us today