Street and mall retailers know well that when it comes to window displays, first impressions really count. Even so, it is common to see large chain stores or small local businesses, continuing to manage their windows as was done more than 50 years ago, at a time when digital windows were still a utopia!
Studies show that 76% of consumers enter stores they have never visited simply because of their signage, thus making it essential that business owners use digital signage to their advantage in their stores, as digital displays capture 4 times more attention than static posters.