Street and mall retailers know well that when it comes to window displays, first impressions really count. Even so, it is common to see large chain stores or small local businesses, continuing to manage their windows as was done more than 50 years ago, at a time when digital windows were still a utopia!
Studies show that 76% of consumers enter stores they have never visited simply because of their signage, thus making it essential that business owners use digital signage to their advantage in their stores, as digital displays capture 4 times more attention than static posters.
Current digital storefronts use high brightness screens, managing to give new life to their products and services, thus attracting consumers through immersive content, which even from a distance is impossible to ignore .
Some numbers that can help to understand the reach of digital storefronts through the use of an effective digital signage system in the retail segment are:
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80% of brands that use digital signage register a substantial increase in sales
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33% of consumers made impulse purchases rather than planned purchases, as a result of what they saw on digital screens
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Digital Signage increases average purchase value by 29.5%
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Digital Signage creates a 46% increase in customer satisfaction and a 32.8% increase in repeat buyers.
With this evolution of digital storefronts, it becomes possible to schedule dynamic content and instantly change the videos, images or messages on the screens, in order to inspire customers with seasonal promotions, special events or current trends. In this way, in addition to the savings in vinyl printing and posters, the minimization of the entire flow associated with their distribution in chain stores is achieved.
The use of digital signage software World VDS from Amplitude Net, gives the possibility to start having the general control over the creation, delivery and time of each content to pass on the screens, as well as the flexibility to deal with promotions throughout the year, in order to so that each screen can, in real time, respond quickly to the changes and needs of each store or a group of them.
This technological advance will allow your store windows to easily stand out from the current rushing crowd and your competitors, creating a great boost in your company's marketing and commercial dynamics.