If digital signage isn't needed, why don't stats say it?

Numbers cannot deceive. The established ROI-focused data on digital signage demonstrates the importance of businesses investing in digital signage solutions. Today, it is more important than ever for organizations and businesses in various sectors such as healthcare, Real Estate, Retail, and Education to invest in a digital signage platform in order to stay competitive.

Many individuals have acquired all the necessary resources to utilize digital signage. Many people who have not yet done so are currently working on obtaining digital signage solutions. That is why the global digital signage market is projected to increase by an 11.2% compound annual growth rate (CAGR) between 2021 and 2026. Furthermore, for those who may be skeptical about the impact of digital signage on enhancing communication, continue reading to find important statistics that demonstrate its value.

Understanding digital signage

Before we discuss the importance of digital signage, it is essential to have a clear understanding of what these solutions entail. Digital signage is experienced by 135 million individuals on a weekly basis. Moreover, the use of digital signage solutions is increasing steadily, and 60% of businesses that do not currently have digital signage in their stores are planning to invest in the technology within the next two years.

Modern digital screens utilize LCD and LED technologies to showcase a variety of content including images, HD videos, web pages, RSS feeds, real-time streams, social media updates, stock tickers, and other materials. You can notice digital signage displays all around you, in streets, public spaces, Retail stores, and corporate buildings.

The main categories of a digital signage solution consist of the following components.

• Hardware: Refers to the tangible elements of a solution, such as displays, media players, and signage network components
• Software: Digital Signage Software encompasses the content management system, device management system, and media playback software used on the digital signage player
• Content: This is the content that will appear on your playlists and be shown on the screens. Digital signage content templates are easily accessible, allowing you to select the ideal designs for your screens. Digital signage providers also provide expert services for designing content
• Connectivity: Refers to the way that different parts, especially the screens and content management system, communicate and link with one another. You have the option of using either a Wi-Fi network or an ethernet connection

Digital screens come in various shapes and sizes. Digital signage is present everywhere, from shopping malls to street displays and Restaurants. 33% of users have 1 to 24 digital signage screens, and 15% use 15 to 99 screens. 12% of respondents have 100-149 screens, and 8% have between 250-999 digital signage screens. Only 9% of users have more than 1000 screens in their organization or business.

The Importance of Digital Signage: Key Statistics That Support Its Necessity

Businesses require digital signage for various reasons, especially when backed by strong supporting statistics.

1. Effective Marketing

Digital signage is an effective tool for marketing. These screens enable you to promote your products and connect with a larger group of people. The attractive presentations will capture the interest of your desired audience. Digital signage actually has an impressive recall rate of 83%. The information retention rate for traditional advertising is nearly half of this figure. Moreover, dynamic digital displays attract four times more attention than traditional static displays. The impact of this can't be denied, whether potential customers notice the screens from inside the store or from outside on the street.

Stats on digital signage Digital screens are more attention-grabbing and attract more views compared to static displays because they use dynamic content and motion. You can use digital signage to introduce new products and display upcoming promotions and limited-time deals. Display the product's attributes and pricing to attract interested customers.

2. Enhanced customer satisfaction

Using digital screens to direct customers helps them spend less time wandering around your facility looking for a meeting room or business. In Retail stores, indoor mapping will allow customers to use efficient shopping routes, reducing the time spent searching for items. In today's fast-paced world, reducing unnecessary delays is key to improving customer experience.

Digital signage can significantly decrease the perception of waiting time for customers in areas where they need to wait. Digital signage has the potential to reduce perceived wait times by as much as 35%. Content displayed on your digital screens can help engage customers while they wait for their turn to be notified. Perceived wait times are often longer than the real wait times.

Customers can become frustrated and irritable if they have to wait for too long without any engaging content on digital displays. Having such an experience could deter customers from returning to your business. Seventy-five percent of caregivers and patients find hospital messaging on Digital Signage systems to improve the hospital experience by providing useful health information. Digital signage is shown to be an effective tool for engaging audiences.

Another excellent method in which digital signage enhances customer experience is through the promotion of self-service. Studies on customer behavior indicate a strong preference for self-service over interacting with a human representative. Make sure your self-service platform is equipped with all the necessary resources for customers, as this will lead to repeat business due to a positive customer experience.

3.Improved Internal Communication 

Effective communication is crucial for increasing employee engagement levels. A workforce that is highly engaged tends to be more productive and has better morale, leading to improved employee retention rates.

Digital signage allows you to effectively communicate various messages to your employees. 56% of internal communication teams are thinking about using digital signage more in their company. Furthermore, digital signage improves internal communication, resulting in a 25% increase in employee productivity.

Show KPI dashboards to keep your employees informed about the progress and your expectations. Using digital screens for internal communications can help decrease the frequency of emails, phone calls, and team meetings.

Additionally, you can retain your employees by acknowledging their accomplishments through messages. Employees who feel valued are 60% more motivated to increase their productivity, and digital signage is the perfect way to demonstrate your appreciation.

Finally, digital signage can improve safety by displaying Occupational Health & Safety, and drill announcements. For every dollar invested in a meaningful safety solution, companies see a return of $4 to $6 in benefits.

4. Minimize paper use

Digital signage is more environmentally friendly than traditional printed advertising. If you choose not to use paper for printing flyers, menus, internal memos, and other documents, you will help reduce your carbon footprint.

Moreover, less paper usage results in decreased operational expenses. Updating content on the cloud-based content management system is simple, and there is no need to print new copies when you make updates. You can also obtain complimentary Digital Signage Software for your network, which can help lower the expenses of implementing these screens in your business.

A universal solution for -all industries 

According to the numbers, businesses of all sizes can benefit significantly from digital signage. Over 67% of users of digital signage anticipate a growth in digital out-of-home advertising within the next two years. Digital signage has the potential to make a significant impact on your small business, allowing you to stand out against larger competitors.

Ultimately, the key is to discover the correct answer and execute the most effective plan. Get in touch with a digital signage company to discover a solution that aligns with your requirements and budget. Customization is crucial when it comes to content management. It is important to have a thorough understanding of your target audience and the type of content that will resonate with them.

Managing content on different screens is quite simple. The vendor is able to offer tutorials and training for your internal team. You can anticipate experiencing a major impact by conveying the appropriate message to the correct audience at the appropriate moment.

Statistics indicate that digital signage is the solution

Interestingly, half of the human brain is designed to process visual information. It is unsurprising that visual messages on digital signage displays are effective in capturing attention. The same principle applies to memory and retention rates when interacting with different groups of people.

Investing in digital signage is a smart decision, and you can be sure it will have a positive impact. As more companies adopt digital signage solutions, the use of data for statistical reference will increase. Updated statistics are needed to show the importance of these screens for every organization.