Among the various information items that appear on each screen of Pousadas da Juventude, the following stand out:
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Pictures of the Pousadas (whether the same or others);
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Touristic Routes around the Inn;
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Videos of Partnerships made;
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Local weather information;
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Promotional Videos of Tour Packages;
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Current general information.
Given the dynamics that Movijovem imposes on its Hostels, through the Digital Signage project, the creation of various physical materials that quickly become outdated is avoided, thus achieving a more ecological and environmentally friendly approach to communication. Complementarily, Movijovem also achieves a much more effective dissemination of information, as explained by its Commercial Director David Costa: "The digital signage solution was thought of as an option that would allow treating various ´pains´. We are a geographically dispersed network throughout the whole country. country, with frequent communication and which used to support everything by physical means (posters, brochures, etc). In addition to deteriorating and quickly becoming outdated, they are polluting means and represent waste. A solution like this allows us to communicate and update communication in a way immediate, segmented and always up to date. It´s a matter of image, timeliness and speed.".
As indicated by Movijovem´s Commercial Director, the ease in segmenting information according to where the television is located is one of the key characteristics of the Digital Signage system, and often this detail alone is strong enough, to encourage companies to use these systems. In the case of Pousadas da Juventude, the broadcast in each location can, for example, be differentiated from the others, through the presentation of images of their facilities, the itineraries around them, the meteorological information of the places or any local promotion that is in progress .
After the initial months of using the system, the experience proved to be extremely positive, as indicated by Movijovem´s Commercial Director: "We are thrilled with the final result, and often thinking about innovations for the entire network or for part of it. Regarding what we set out to change - the digitization of communication - it has proved to be extremely effective. We feel that there has been an evolution in our service points (Pousadas da Juventude)".
In addition to the information that appears on the screens of the Youth Hostels, aimed at their guests and visitors, the solution also stands out for the transmission of a second corporate broadcast in the central services of Movijovem, where relevant indicators for the organization are presented , such as:
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Monthly Occupancy Rate Evolution
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Top Sources Responsible for Reservations (Booking, Phone, Website, ...)
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Number of rooms occupied for each of the next days
In this way, through the two broadcasts created by the same Digital Signage software World VDS, Movijovem was able to immediately dissimilarize its communication to two of its main audiences, namely guests and visitors of Pousadas da Juventude, such as also its employees in the central buildings.