With the aim of continuously improving the effectiveness of communication between pharmacies and their customers/patients, within its digital strategy for 2017, the %World VDS Digital Signage software% of Amplitude Net, enabling pharmacies to react very quickly to the demanding needs of the market.
So far the system of %digital signage% is already in operation in about 130 pharmaciesApproximately 40 new pharmacies have entered each year.
To materialise this new digital communication strategy, the following are being put in place 43´´ screens inside pharmacies and 55´´ screens in the shop window with a vertical layout.
There are also pharmacies that have been integrating their queuing systems directly in the broadcasts that are shown in the indoor TVs, since the Amplitude Net Digital Signage software is already prepared to integrate with the main queuing systems in the market.
The emissions of the %window displays% differ from those inside pharmaciesSince the needs of pharmacies vary radically depending on their location in the country, there is still a differentiated communication according to their geographical location. A paradigmatic example of this difference of needs is the fact that the high temperature discrepancies that exist between the north and south of the country originate a very big difference in the colds that are felt in each place.
Through the %Digital Signage software% (and Corporate TV) of Amplitude Net, Elo Farma also manages to shorten to the maximum the time of placing posters with advertising messages in pharmacies. With a totally flexible remote management via Web, Elo Farma can, at any time, automatically change the information on the screens of all or any pharmacy, which is a great advantage not only for pharmacies but also for laboratories and patients.
In 2020 Elo Farma now benefits from the technological upgrade carried out on the solution %World VDS of Digital Signage%which now runs natively on the main professional screens on the marketIt is no longer necessary to have an additional player associated with the screen. This advance, besides making the solution cheaper, also simplifies its installation in pharmacies as well as the maintenance of the whole system. Currently the World VDS is ready to run on the screens of the %Samsung%LG and Philips (besides also running on Windows, Android and %Raspberry Pi%).