DECATHLON with new Digital Signage system for Marketing and Digital Advertising

DECATHLON Portugal began its activity in 2000 with the opening of its first store in Amadora, and currently has 25 stores, 3 Decathlon Easy, 1 spot, 1 supply centre and a team of 1700 employees passionate about sport.

Through regular sports events that are free and accessible to all, DECATHLON allows its customers to discover and share sports as a family, while presenting its wide range of sports products.

After the launch in late 2014 of its online sales site, DECATHLON has taken another important step in its Marketing and Digital Advertising strategies, by placing 36 82″ monitors throughout its stores. To this end, it acquired the WorldVDS Digital Signage system, which allows you to manage the communication you send to your customers through your new TV channel presented.

The optimization of DECATHLON's logistics has been one of the great strengths of its management, which has allowed it to create an offer of technical products of excellent quality at prices increasingly accessible to all.

As well as International branded products, DECATHLON's offer also includes a wide range of products from our own brands such as Quechua, B'twin, Kipsta, Tribord and Domyos.

Through the Digital Signage system DECATHLON is now able to achieve a much more valuable communication with your customers In addition to the possibility of changing and disseminating information in a centralized, automatic way and scheduling campaigns, the involvement with customers is much higher, because the advertising messages that are displayed on your monitors end up having a higher retention rate by your customers, thus increasing the effectiveness of your Marketing and the consecutive value of your Digital Advertising.