CORPORATE TV The Best Solution for Internal Communication and HR

Endomarketing and "Internal Marketing, differences between them will be analysed below, have as a common point their key audience, which are the employees of the companies. They are recognised at a corporate level as the "most precious asset that companies have".

In this way, it is easy to understand the the strong contribution that Corporate TV solutions can make to companiesscreens placed in workplaces become key elements in ensuring that all the corporate communication strategy that companies want to have with their employeescan reach them in a permanent and natural way in the various working environments.

For alignment and corporate transparency to be developed in the Corporate TV channels, various headings may be developed that can generate a major influence on the message to be conveyed to employees, of which we highlight a few:

• Informative pieces containing the Mission, Vision and Values of the company
• Characteristics that differentiate the company from its competitors
• News from the market or internal news
• Constant and segmented disclosure of the company´s key indicators
• Targets and main results achieved
• Disclosure of the entry and exit of new employees, as well as changes in positions that have occurred
• Presentation of employees´ birthdays
• Institutional or archive videos (for example to be shown in a History section)
• Data relevant to social media activity
• Promotion of team events

Corporate TV broadcasts may also contain various additional information valuable to the employees from which they stand out:

• Occupancy of meeting rooms
• Lunch and dinner menu of the day
• Weather Forecast of the region

All these ideas, which can be put into items on the Corporate TV channels, can easily stimulate employeeswith the objective of making them believe more in your brand, so that they can wear the company´s jersey with more willingness, in order to defend the values and what your company offers to the market.

Although the term Endomarketing has already been introduced in the 90´s, it is a term that has become more popular in the last years and that can be understood as the Marketing actions turned to the inside of the company, with the objective of selling internally to its employees the image, ideas and brand of the company.

Although Endomarketing is often wrongly referred to as "Internal Marketing", both have several aspects in common, the main one being their target audience or key audience, which are the companies´ employees.

Unlike "Internal Marketing", Endomarketing is associated with a strong commercial component, and is based on traditional marketing techniques and strategies that are applied to its internal audience. It aims to turn the company´s employees into true brand advocates, and also advocates of the purpose and what the company offers.

Through this conquest of employees by the companies, they gain the feeling of belonging to something higher, thus giving companies a better connection to their teams, leading to better performance by them, and also helping to:

• Promote your brand
• Increase your visibility in the market
• Improve the overall results of the company

It can thus be said that the endomarketing only begins when the employees are considered the first internal market for companies, where they begin to be seen as allies to the success of the business and not as a mere workforce paid.

Internal Marketing, also known as internal communication, is related to the training or qualification actions of the companies´ employees with the aim of providing a better overall service, both to the final customer (the consumer) and to the company itself, making the work environment better, and thus managing to increase talent retention.

Thus, the internal marketing is associated with the practice within companies of all communication between the organization and its employees, having a social character, which always values the interpersonal relationship, through a uniform communication that shares with all employees the culture of the company.

In summary, it can be stated that if in endomarketing the employee is seen from the customer´s point of view, in internal marketing the company aims to achieve its transformation into a collaborator.

Year after year, Amplitude Net's technology has been increasingly chosen by various market-leading companies in a wide range of sectors to build their Corporate TV channels.

Among these companies are Tranquilidade, Decathlon, BP, Tabaqueira, GALP, Pingo Doce, Super Bock Group, Lipor, Xiaomi, Ageas, Lactogal, Axa Assistance, and The Navigator Company.

Internationally, the main reference comes from Brazil's largest company, Petrobras, which uses our software on the hundreds of screens in its network to broadcast its Corporate TV channel.

Several projects carried out by Amplitude Net have received national and international awards for the best Corporate TV project of the year, with the CTT channel, named CTT TV, and the EDP channel, known as edpON, receiving the highest recognition.

It is noteworthy that several projects carried out for our clients, who currently have hundreds of Corporate TV screens in their companies, started with just a few screen units in their facilities with a pilot broadcast. As the projects matured through strategic meetings to define the evolution of the channel, the projects gradually grew, incorporating several of our complementary services, which made it possible to achieve the significant scale of some of the channels currently broadcast by the companies.