Corporate TV

With more than a decade in the market, Amplitude Net was in Portugal the first Portuguese company to start this branch of activity with a Digital Signage and Corporate TV software proprietary software, which even today still has unique features compared to competing software.

Among the multiple characteristics that the World VDS software for Corporate TV offers, one can highlight in the context of Corporate TV for companies, one can highlight:

• The ease in managing the content to be displayed on the screens, allowing very fast communication with employees
• Dissemination of various information on a single device, managed centrally
• Possibility of integrating the software with the companies' information systems, in order to present valuable indicator information, permanently updated, without any necessary human effort
• The display of several contents simultaneously
• Possibility of differentiating the contents for each existing screen in the companies

Endomarketing and "Internal Marketing, differences between them will be analysed below, have as a common point their key audience, which are the employees of the companies. They are recognised at a corporate level as the "most precious asset that companies have".

In this way, it is easy to understand the the strong contribution that Corporate TV solutions can make to companiesscreens placed in workplaces become key elements in ensuring that all the communication strategy that companies want to have with their employeescan reach them in a permanent and natural way in the various working environments.

For alignment and corporate transparency to be developed in the Corporate TV channels, various headings may be developed that can generate a major influence on the message to be conveyed to employees, of which we highlight a few:

• Informative pieces containing the Mission, Vision and Values of the company
• Characteristics that differentiate the company from its competitors
• News from the market or internal news
• Constant and segmented disclosure of the company´s key indicators
• Targets and main results achieved
• Disclosure of the entry and exit of new employees, as well as changes in positions that have occurred
• Presentation of employees´ birthdays
• Institutional or archive videos (for example to be shown in a History section)
• Data relevant to social media activity
• Promotion of team events

Corporate TV broadcasts may also contain various additional information valuable to the employees from which they stand out:

• Occupancy of meeting rooms
• Lunch and dinner menu of the day
• Weather Forecast of the region

All these ideas, which can be put into items on the Corporate TV channels, can easily stimulate employeeswith the objective of making them believe more in your brand, so that they can wear the company´s jersey with more willingness, in order to defend the values and what your company offers to the market.

Although the term Endomarketing has already been introduced in the 90´s, it is a term that has become more popular in the last years and that can be understood as the Marketing actions turned to the inside of the company, with the objective of selling internally to its employees the image, ideas and brand of the company.

Although Endomarketing is often wrongly referred to as "Internal Marketing", both have several aspects in common, the main one being their target audience or key audience, which are the companies´ employees.

Unlike "Internal Marketing", Endomarketing is associated with a strong commercial component, and is based on traditional marketing techniques and strategies that are applied to its internal audience. It aims to turn the company´s employees into true brand advocates, and also advocates of the purpose and what the company offers.

Through this conquest of employees by the companies, they gain the feeling of belonging to something higher, thus giving companies a better connection to their teams, leading to better performance by them, and also helping to:

• Promote your brand
• Increase your visibility in the market
• Improve the overall results of the company

It can thus be said that the endomarketing only begins when the employees are considered the first internal market for companies, where they begin to be seen as allies to the success of the business and not as a mere workforce paid.

Internal Marketing, also known as internal communication, is related to the training or qualification actions of the companies´ employees with the aim of providing a better overall service, both to the final customer (the consumer) and to the company itself, making the work environment better, and thus managing to increase talent retention.

Thus, the internal marketing is associated with the practice within companies of all communication between the organization and its employees, having a social character, which always values the interpersonal relationship, through a uniform communication that shares with all employees the culture of the company.

In summary, it can be stated that if in endomarketing the employee is seen from the customer´s point of view, in internal marketing the company aims to achieve its transformation into a collaborator.

Year after year, Amplitude Net technology has been increasingly chosen by several leading Companies in various business sectors to build their Corporate TV channels.

Among these companies stand out: EDP, CTT, Super Bock Group, Lipor, Continental, Ageas, Lactogal, Axa Assistence and The Navigator Company.

Internationally, the main reference comes from the largest Brazilian company, Petrobras, which uses our software in all the hundreds of screens of its network to broadcast its Corporate TV channel.

Some of the projects carried out by Amplitude Net were awarded nationally and internationally as the best Corporate TV project of the yearhaving been the CTT channelcalled CTT TV, and of the EDP with the name edpON are those that have achieved the greatest recognition.

It should be noted that several of the projects carried out for our customers, who currently have hundreds of Corporate TV screens in their companies, started with just a few screen units in their facilities with a pilot broadcast. As the projects matured through strategic meetings to define the evolution of the channel, the projects gradually grew, and several of our complementary services were also incorporated, which made possible the high dimension of some of the channels currently broadcast by the companies.

In addition to our market reference software, Amplitude Net also offers a wide range of complementary services for Corporate TV projects in companies of which the following stand out:

• Project Management: Coordination of teams whenever they involve different entities
• Channel Management: Assisting in the management of the contents to be broadcast on the Corporate TV channel
• Design & Image: Development of Animations and graphic communication Templates for the contents to be transmitted
• Installation: Installation and assembly of the equipment involved in the Corporate TV channels, from TVs and players to routers, or even signal extenders and the respective cabling between the equipment
• Support and Maintenance: Continuous monitoring of projects through preventive maintenance with support for corrective and on-site assistance
• Specific Developments: Programming team that integrates the Corporate TV channel broadcasting with the companies´ proprietary systems, in order to automate the information that is presented on the companies´ screens
• Filming and Editing: Event coverage and editing of the filming, in order to create the final content to be broadcast, with the possibility of adding oracles and subtitles in the final productions
• Live Streaming: Accompanying live broadcasts on Corporate TV or WebTV channels through specific and specialized material
• Housing: Dedicated servers in the cloud, optimized for each client with permanent monitoring and data recovery system
• Consulting: Design of the best strategies for Corporate TV projects, and technical training on the software supporting the solutions

It is this wide range of services that complements the Corporate TV software and gives all the guarantees to the companies that choose us. When you do, you know that you will be working together with a proven partnerable to offer a valuable contribution in any phase and/or dimension in which the project may already be, so that it can turn its Corporate TV channel, to be broadcasted in the company´s premises, into a true success story.