EasyDay grocery stores have adopted the World VDS software to manage the digital signage content playing on their screens, as well as the audio in their shops.
This new innovative concept of "neighbourhood grocery store", has in its genesis proximity as a differentiated characteristic, allowing those who live in cities, not having to go to the supermarket to get essential products. Through this more comfortable option, the objective is that local residents avoid having to pick up their vehicle and be faced with what are sometimes long traffic jams, while at the same time acquiring superior quality products.
Among the differentiating features of EasyDay grocery stores is also their extended hours of 7.30am to 10pm during weekdays and 8am to 10am on weekends.
The first shops opened in the city of Porto, through the Generation Company group, a company dedicated to the import and export of food products on a large scale, with the objective of expanding the brand nationally to various other district capital cities, with shops between 100 and 200 square metres in size.