Tranquilidade bets on digital to gain proximity

Tranquilidade will put into practice a project that it claims to be a pioneer in the insurance Industry: installing over 500 digital screens in its agents´ stores. With this digital transformation, the goal is to strengthen the connection with business partners.

In the path of its transformation and reinforcement of its presence in the Portuguese market, Tranquilidade will, still in the first quarter of 2021, start a new project to install over 500 digital advertising screens in Tranquilidade agents´ stores.

For the insurer, this is an ambitious project, a pioneer in the insurance Industry, which aims to strengthen Tranquilidade´s trust in its business partners. But also to support them in the digital innovation of their store towards an increasingly modern and sustainable concept and that allows materializing the ongoing digital transformation.

"We want our customers to have a truly superior and differentiating insurance experience, for which purpose it is necessary to innovate in the solutions provided online, but also in the physical spaces of our business partners, for an increasingly closer approach to the Phygital concept in the interaction between customers, agents and insurer", explains Rogério Dias, Tranquilidade´s Chief Distribution Officer.

Digital screens replace the traditional static advertising posters, allowing a constant and fast content update remotely, with a more impactful and attractive visual component, but also more sustainable, reducing the use of paper.

For the implementation of this project, Tranquilidade selected an LG professional range equipment, with 49-inch format and all the necessary features of durability, quality and energy efficiency. For the implementation, the company relies on the Fordesi/ Amplitude Net partner, a specialist in the integration of technological solutions at points of sale.

According to Tiago Almeida, CEO of Fordesi, this project was the perfect opportunity - because of the size, complexity and prestige of the client - to launch the new Fordesi business unit specialized in Digital Signage, Think Positive. "We acquired, for years, know-how that we now put at the service of Tranquilidade, to which we provided the best equipment (LG) and the best content management software solution, World VDS, from our strategic partner Amplitude Net. This was the first Portuguese company to enter this business area with a proprietary Digital Signage Software", says the manager.

Tranquilidade is now even faster and easier to report accidents at work online. The corporate client portal has a new participation area, which allows to report claims, manage participations and follow the evolution of the processes.

With an easy and intuitive navigation, this feature allows the user to make a claim in a few minutes. Furthermore, at any time, it is possible to consult the status of the claim, attach documents and ask questions.

Tranquilidade states that, along with quality clinical treatment and with a wide network of health providers, it also offers its clients efficiency and simplicity in work accident processes.

The company has continually invested in innovation in claims management, with digital platforms that make life easier for customers, whether individuals or companies. This innovation can be seen, for example, in the reporting of home claims, with online filing, and the digital car friendly declaration in the app. This functionality allows, with great simplicity, after a car accident, the resolution of a highly stressful situation in a quick and calm manner.

The first Tranquilidade Commercial Web Meeting, held in April 2020, was the winner of the APCE 2020 Grand Prix - Covid-19 Special Edition in the category "Best External Digital Event". This award, promoted by the Portuguese Association of Corporate Communication (APCE), aims to distinguish the best communication initiatives in such special times.

Innovation and reinvention were the pillars of this event that Tranquilidade describes as pioneering and 100% digital, which was attended by over 4200 people.

For Tranquilidade, at a time of anxiety and major changes in the ways of working and contact between people, due to the confinement, it was crucial to be able to mount, in such a short time, an event with thousands of employees and partners, to ensure alignment and maintain the confidence and focus of the teams.

Tranquilidade underlines that the announcement of the award was received with great pride and is particularly relevant at a time when organisations have had to react and adapt to new realities.

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Article published on 7 October 2025

Tranquilidade has taken another significant step in its digital communication strategy by expanding
the Digital Signage project, strengthening its partnership with Amplitude Net and Think
Positive. The project, already robust at the outset, has been extended to a total of 710 installed
screens, consolidating its position as one of the largest Digital Signage projects in Portugal.

With this expansion, the screens were distributed across different strategic points, reinforcing the
presence and effectiveness of digital communication among employees, clients, and visitors.

Key highlights include:

• Internal Corporate TV: a dedicated network with 14 screens ensuring the dissemination of
  relevant content for employees, reinforcing internal alignment and organisational culture
• Integration with the queue management system: in retail branches, 2 additional screens were
  implemented, directly integrated with the queue management system, optimising the customer
  experience and improving service efficiency
• World VDS Communicator for Microsoft Teams: the platform began to be used as a digital
  communication channel, reaching 1,500 users and achieving an impressive 40% open rate for
  shared content. This data demonstrates the effectiveness and impact of internal digital
  communication
• Corporate content: with strategic curation and planning, the published content reflects the
  organisation’s values and objectives, ensuring clear, engaging, and impactful communication
• Videowall at the Lisbon headquarters: measuring 3x3 metres, the videowall was installed to
  strengthen internal communication, projecting institutional and informative content in a dynamic
  and visually striking way

With this expansion, Tranquilidade reinforces its commitment to innovative and integrated Digital
Signage, Corporate TV, and Videowall solutions, promoting more agile, effective
communication tailored to the needs of different audiences. This project is a clear example of how
digital transformation can enhance corporate communication, improve the employee experience,
and bring the company closer to its strategic goals.